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Publisher's Summary

Reid Hoffman, cofounder and executive chairman of LinkedIn, Ben Casnocha, co-author of “The Start-Up of You”, and Chris Yeh, vice president of marketing at PBworks, write about how to attract an entrepreneurial workforce by offering relationships built on reciprocity and alliance.

This article was first published in the June 2013 issue of Harvard Business Review.

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©2013 by the President and Fellows of Harvard College, All Rights Reserved (P)2013 Audible Inc.

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