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Publisher's Summary

You should keep it simple if you want to keep your customers.

This article was first published in the May 2012 double issue of Harvard Business Review.

Listen to Steve Jobs by Walter Isaacson.

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©2012 by the President and Fellows of Harvard College, All Rights Reserved (P)2012 Audible Inc.

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If you could sum up To Keep Your Customers, Keep it Simple (Harvard Business Review) in three words, what would they be?

Short, to the point and a very interesting observation of marketing in retail and other industries.

1 of 1 people found this review helpful

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