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Publisher's Summary

Want to be the best? The secrets of phenomenal success are in your hands. The highly acclaimed BIG SHOTS series is available in audio for the first time. This download highlights out the universal lessons and identifies 10 strategies that can be applied to any business. It's the unauthorized guide to doing business the Alan Sugar way. Find out the secrets from the world’s toughest boardroom interviewer. The founder of the electronics company, Amstrad in 1968 worked his way up to become number 59 on the Sunday Times Rich List.

©2010 Emma Murray (P)2010 Audible Ltd

What members say

Average Customer Ratings

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total time waster

this is the kind of book that you can stuff like .. laugh with your team .. keep an eye on the business to boost its success .. family is important so you should keep a life-work balance... and that Alan Sugar is not an arse he has a sense of humor.. all nothint but a punch of unneeded geberrish. . i only bought this book for one reason. . to know the secret how a greuseomly silly character like Alan Sugar ever succeeded!

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  • joshua
  • 10-28-16

10 points where good.. the rest was pure brown nosing

Enjoyed this book, but was irritated by the constant brown nosing of Sugar. No one doubts he is a brilliant tycoon, but every other sentence was copious amounts of praise and less about information.

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  • Mr. Brian Jenkinson
  • 01-21-16

Apprentice or Sugar

The book regularly refers to the apprentice to put points across around Sugar. I would handed preferred more information on his businesses and his approach. Overall an acceptable book around Sugar, highly repetitive and at 4 hours an excellent way to pass a long journey.

0 of 1 people found this review helpful