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Publisher's Summary

Customers demystified! The truth and nothing but the truth! Simply the best thinking on how you can move customers to buy... buy more... and keep on buying! Includes:

  • The truth about what customers really want, think, and feel
  • The truth about keeping current customers happy and loyal
  • The truth about the newest trends and advances in consumer behavior

This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers.

©2009 Pearson Education, Inc. publishing as FT Press (P)2011 Pearson Education, Inc. publishing as FT Press

Critic Reviews

"Full of quick-read tips and easy to navigate, this book will be of invaluable help to companies looking to target new markets and for those looking to increase sales in their current markets." (Publishers Weekly)

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