The Tipping Point

How Little Things Can Make a Big Difference

De: Malcolm Gladwell

Narrado por: Malcolm Gladwell

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

Reseñas de la Crítica

Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]

Omg

Dude please , the best !!!! Just wonderful in my view. I am moving on to blink.

Excellent!!!

So happy that I took the time to listen to this! I’ve heard so many amazing reviews and I highly recommend this to any and everyone!

Great Read!

Gladwell’s ability to synthesize information and research continues to fascinate me! This book provides information and insight on various topics that we can all relate to.
Highly recommended!

Another Masterclass in Critical Thinking

I listened to the Tipping Point four times to better understand the tremendous insights and underlying nuances Malcolm Gladwell shared. In addition to David and Goliath, the consciousness person cannot walk away and continue to think and act as she or he did before reading or listening to these books. They are life changing.

Great book!

Everyone should listen to this book! Malcom has a way of making the obscure understandable, and he does it in a very entertaining manner.