The Tipping Point

How Little Things Can Make a Big Difference

By: Malcolm Gladwell

Narrated by: Malcolm Gladwell

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

Critic reviews

Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]

Excellent!

Riveting concepts presented clearly and forcibly. The examples and case studies were sometimes quite graphic but the ideas at amazing.

good overall listen

It was easy to finish. Narration was a little dry but overall not too bad. The author as the narrator provided some input I am sure another would not be able to do.

Marketing or changing the world

Useful for those who are studying marketing, those who want to change the world, and for parents.

Enlightening

Amazing book through and through. Listened to the whole book in one sitting without budging.

loved it

very unique transfer of knowledge, useful tips, and takeaways. I'm intrigued enough to download more of his books.