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Publisher's Summary

This program is read by the author.

How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"?

They told brilliant stories.

In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, best-selling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power". The proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage.

In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?

The opinions expressed by Carmine Gallo in The Storyteller's Secret are his own. His audiobook is not endorsed, sponsored or authorized by TED Conferences, LLC, or its affiliates.

©2016 Carmine Gallo (P)2016 Macmillan Audio

What members say

Average Customer Ratings

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  • Overall
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  • Story

A beautiful story teaching how to tell you own.

Using the principles of effective storytelling the author teaches what those principles are and how to use them. Fun, inspiring, and enlightening this is a great audiobook to listen to.

4 of 5 people found this review helpful

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  • Story

Fantastic Book

Absolutely Excellent.

This book provided clear evidence on why story is the best communication vehicle for humanity. Don't try to change people's minds without appealing to their heart through story.

1 of 1 people found this review helpful

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  • Performance
  • Story

Relevant and Helpful

I'm grateful to find this story. I read Talk Like Ted, The Presentation Secrets of Steve Jobs, and now the Storytellers Secret... wow. So relevant to my life - now and in the future - and so helpful!

1 of 1 people found this review helpful

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  • Story

Great Story

This book compiled some of worlds best story tellers. Very inspirational and a most read!

1 of 1 people found this review helpful

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  • Story
  • Fai
  • Phoenix, AZ, United States
  • 10-22-16

Inspiring

This book talks about stories as a powerful tool for communication and I completely agree. I already started using the techniques at work and see this as a game changer on reaching people. Buy it!

1 of 1 people found this review helpful

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  • Story

important book

this is an important book. it's not great but is very good. could have been better with more details on technique.

1 of 1 people found this review helpful

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  • Story

Apparently it's still a secret

This author obviously does not have the secret to story telling. This book is a hybrid between a really crappy self self-help book and cliché how to succeed in business book. The idea of helping an interested reader learn how to find her or his own story and tell it in an interesting way is a terrific concept. The execution in this case is terrible.

For me, this author lost all credibility the moment he determined that Walmart is a noteworthy example of skillful storytelling and community building, using their infamous company "Associate" meeting to illustrate his point. Walmart Associates do not like Walmart and even most Walmart customers leave from a store feeling at least a little worse about themselves.

I wish I could get my money back. This sucked so bad I can't even finish it.

7 of 12 people found this review helpful

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  • Story

Nothing New for Seasoned Business People

If you are in touch with business visionaries and leaders there is nothing new here.

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  • Story

Fascinating!

Fascinating! A must if you want to share stories! Well read and easy to follow!

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  • Story

Pretentious trivialities in a patronizing voice

That's kinda book you want your money back on. Very basic stuff, repeated again and again in a tone of explaining to a three years old. I stopped listening after he explained what an "analogy" is for the forth time, trying to make it sound like he's explaining the theory of super symmetry.