• The Startup Way

  • How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
  • By: Eric Ries
  • Narrated by: Eric Ries
  • Length: 10 hrs and 12 mins
  • Unabridged
  • Release date: 10-17-17
  • Language: English
  • Publisher: Random House Audio
  • 4.6 (104 ratings)

Regular price: $28.00

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Publisher's Summary

Entrepreneur and best-selling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the 21st century.

In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

Drawing on his experiences over the past five years working with these organizations as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Includes a PDF of charts and graphs from the book.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2017 Eric Ries (P)2017 Random House Audio

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Average Customer Ratings

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Meh

For a lot of people The Lean Startup was revolutionary. If you're hoping for something like that here you'll be disapointed. I can't really say that I took much away from reading this. Mostly concepts and ideas I already knew.

2 of 2 people found this review helpful

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  • Nathan
  • PORT WASHINGTON, WI, United States
  • 10-25-17

Enjoyable But redundant…

I enjoyed this audiobook a great deal. Don’t miss understand that. I do believe this could’ve been done in five hours as opposed to 10 hours. There was a lot of, I’ll call it, reinforcement.

2 of 2 people found this review helpful

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The Scientific Method of Business

it was a great book with a lot of great examples it was very interesting to see the bridge between startups and full grown companies like GE

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Good and worth the time

It’s a solid follow up to The Lean Startup. Since that’s a book with a lot to live up to I think it’s hard to judge this book objectively. I think it’s a solid read about applying Lean Startup to change management and organizational design but I didn’t find myself quite as engaged even though these are topics I’m very interested in.

The boo does drag a bit for whatever reason. Maybe I’m just oversaturated with these topics...

However I think Eric is trying to push for a different way of thinking about how we build and structure companies, and even our economy, so it’s commendable. I also think it pales in comparison to the idea of building and launching a product. So because of that only time will tell if the ideas in their book are adopted and show real value in the long term. I’d like to think they will.

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there bar was high and this cleared it

the bar set be the lean startup was high and this book cleared it. it's not as technical and does get more philosophical, but it fit. three concepts are not dogma and tools based, but practical, adaptable and flexible. thanks for pushing our boundaries.

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Insightfully revealing the obvious things you already know

This is an insightful book in the lessons it shares through related stories across many industries and company types. It’s helpful in developing or enhancing a toolkit for improving a business in modern times. There is no “ah ha!” moment or point at which it all clicks — but rather, the book itself powers the obvious things you may have not realized you already knew.

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Recommended even if you haven't read first book

Takes the Lean Startup concepts and updates then with the latest tips, especially for those working inside companies, which is a much broader audience