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Publisher's Summary

In an industry with losses in the billions, Southwest Airlines has an unbroken string of 31 consecutive years of profitability. The Southwest Airlines Way examines how the company uses high-performance relationships to create enormous competitive advantage in motivation, teamwork, and coordination among employees. It then goes further to show how any company can foster these powerful cooperative relationships and explains how to:
  • Lead with credibility and caring
  • Invest in frontline leaders
  • Hire and train for relational competence
  • Use conflicts to build relationships
  • Make unions its partners, not its adversaries
  • Build relationships with its suppliers
  • ©2003 McGraw-Hill; (P)2004 AMI

    Critic Reviews

    "If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry." (Gerard Arpey, CEO, American Airlines)

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    What members say

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    • Overall

    Not very good

    I recently worked for a competitor of Southwest Airlines and have a lot of respect for their business model. This respect did not transfer to this book. I found it preachy. The basic message is that people make a corporation, which I agree with, but I thought it was a little too over the top. It talked very little, if at all, about fuel hedges, which have saved Southwest's bacon over the past five years. I thought this was a pretty bad oversight.

    4 of 4 people found this review helpful

    • Overall
    • Performance
    • Story

    Not what I expected.

    It seemed that it was more of a bragging session on why SW is better the X, Y or Z airline. I wanted more of an insight and it didn't perform that well.

    The reader was also lackluster and I didn't finish listening to it.

    1 of 1 people found this review helpful