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Publisher's Summary

In an industry with losses in the billions, Southwest Airlines has an unbroken string of 31 consecutive years of profitability. The Southwest Airlines Way examines how the company uses high-performance relationships to create enormous competitive advantage in motivation, teamwork, and coordination among employees. It then goes further to show how any company can foster these powerful cooperative relationships and explains how to:
  • Lead with credibility and caring
  • Invest in frontline leaders
  • Hire and train for relational competence
  • Use conflicts to build relationships
  • Make unions its partners, not its adversaries
  • Build relationships with its suppliers
  • ©2003 McGraw-Hill (P)2004 AMI

    Critic Reviews

    "If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry." (Gerard Arpey, CEO, American Airlines)

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    What members say

    Average Customer Ratings

    Overall

    • 4 out of 5 stars
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      22
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      8
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    Performance

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      28
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      18
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    Story

    • 4 out of 5 stars
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    Sort by:
    • Overall
      2 out of 5 stars

    Not very good

    I recently worked for a competitor of Southwest Airlines and have a lot of respect for their business model. This respect did not transfer to this book. I found it preachy. The basic message is that people make a corporation, which I agree with, but I thought it was a little too over the top. It talked very little, if at all, about fuel hedges, which have saved Southwest's bacon over the past five years. I thought this was a pretty bad oversight.

    5 of 5 people found this review helpful

    • Overall
      3 out of 5 stars
    • Performance
      2 out of 5 stars
    • Story
      3 out of 5 stars

    Not what I expected.

    It seemed that it was more of a bragging session on why SW is better the X, Y or Z airline. I wanted more of an insight and it didn't perform that well.

    The reader was also lackluster and I didn't finish listening to it.

    1 of 1 people found this review helpful

    • Overall
      1 out of 5 stars
    • Performance
      1 out of 5 stars
    • Story
      1 out of 5 stars

    Terribly Boring

    The narrator and story itself were not very exciting or engaging. The book seemed redundant and was very boring. Surprisingly, it didn’t offer much new information or insight.

    • Overall
      5 out of 5 stars

    good book on management skills

    this book will help you improve your management skills as well as your personal skills

    • Overall
      5 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars

    Who wouldn’t want to read about Southwest!

    What was one of the most memorable moments of The Southwest Airlines Way?

    The way they have sticked with their main concept for over 30 years! And that they been profitable every single year since their start.

    What does Anna Fields bring to the story that you wouldn’t experience if you just read the book?

    The amazing way of telling it

    Any additional comments?

    It is not just the most successful airline in the world. They are also one of the best companies to work for, winning countless awards. It has the lowest turnover rate of employees compared to any other airlines!