The Small Big: Small Changes That Spark Big Influence

This book was extremely thorough in explaining the art of persuasion. they used relevant studies and examples that all tied in nicely. This is one of those rare books that everyone can benefit from in learning how to be more effective in influencing others.

This book is definitely worth it's time, but it's hard to follow up a classic such as Cialdini's Influence. If you should only choose one of them, go with influence. If you've already read it this book gives you an updated version and well supported by examples, studies and research.

you will need to listen to this book and take notes and listen to it again and reread those notes because what they say is so intuitive but also very useful
especially chapters 42 through 44

The book is organized into 50 chapters - each one includes a small nugget of surprising human behavior followed by a very long description. The nuggets vary from the boring to the interesting, with mostly limited practical value. After a few chapters I decided to listen to the central idea of the chapter and skip to the next.

Clialdini is the authority on the science of influence but this is not his best book. For behavioral psychology I like Ariely's Predictably Irrational much better

direct, compelling, useful

Narration matched the pace of the book, however the narrator's voice was not one of my favorites. Personal preference, I suppose. Higher pitched than I'd prefer.

There were enough ideas here for making changes that could have a big impact if employed, that I found myself as wrapped up in the current one as I was curious about what the next might be. As with any book containing this many specific ideas for change in one's approach to daily personal interactions, I connected more with some than others, and I suspect this will be the case for anyone.

Although I would have wanted more support or more studies provided to back up some of the ideas in this book, that likely would have bogged it down more than I would have liked. You'll have to decide that for yourself. I'd be surprised, however, if you didn't find several easy-to-make changes in your communication techniques that didn't bear fruit. Lots of fruit.

The book has aggregated different psychology studies into 50 chapters that summarize each of the studies. Some good insights, but very hard to stay interested with a bunch of research studies that are somewhat disjointed. <br/><br/>Was not a fan of how the content was laid out. Other books on influence do a much better job.

High in comparison.

Would not have changes

Interesting studies, will use the research.

Shape of table determines outcome of meeting.

Smart information and studies.

I just finished listining and am highly impressed by the information received. Very well written and narrated. I have already recommended this book to 10 people and will continue to recommend to more and more people far into the future. Will listen to and read again.

You should easily be able to make an ROI from this book. Slow at times but the case studies were very interesting.

With this being Jan. 2015, this is the perfect book to RESET your approach to several different areas of life....It's great to listen to BUT because it has sooooo many small changes that yield BIG results in your life......YOU SHOULD DEFINITELY ADD THIS ONE TO YOUR AT-HOME LIBRARY....for easy reference via table of content ( which we don't have via Audible at this time ) #THUMBSUP