We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
The Service Startup Audiobook

The Service Startup: Design Thinking Gets Lean

Regular Price:$14.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services.

In the first part, Tenny explores the reasons why startups need to move away from the make and sell, industrial logic we've been exploiting over the last century. To take its place, he proposes a new service-oriented mindset that carries the idea of learn, use, and remember users' journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service-oriented mentality can be key to help new and existent businesses make this shift.

In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate service design into the Lean startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Lean's scientific approach. In this part of the book, you will learn tools, methods, and practices that will help you get your hands dirty with design.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2014 Hivelab (P)2017 designsprintschool.com

What Members Say

Average Customer Rating

4.8 (4 )
5 star
 (3)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Overall
3.8 (4 )
5 star
 (0)
4 star
 (3)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Story
4.3 (4 )
5 star
 (2)
4 star
 (1)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Christopher SF Bay Area 07-29-17
    Christopher SF Bay Area 07-29-17 Member Since 2017
    HELPFUL VOTES
    53
    ratings
    REVIEWS
    11
    7
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Go beyond Lean Startup thinking"

    This guy is smart enough to realize that Design Thinking didn't really start a few years ago, and goes back a long way. He details the history of design, and how it got relegated to aesthetics.

    He acknowledges the value of Lean Startup, but takes us many steps beyond that; into a set of empathic processes that help us develop things in a much more collaborative way. From his viewpoint, the Lean Startup MVP is much too late in the game to start building prototypes! Life is about services, not products. Even products are really services!

    I found this book clear, actionable, and applicable as a brilliant addition to Lean Startup/Design Thinking type methods, and also stands on its own. This book should give you some real insights towards a deeper wisdom of how to design products and services that are truly useful, efficiently and wisely.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.