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Publisher's Summary

At one time or another, everyone in a position of authority, whether in a multi-national corporation or a local volunteer group, wonders what the key to great leadership is. Ken Blanchard and Mark Miller explore that important question in this revealing business fable. They uncover the secret that great leaders already know and detail what you need to do to truly inspire and motivate others.
©2004 The Blanchard Family Partnership and T. Mark Miller (P)2004 HighBridge Company

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

To Serve Is The Best Form of Leadership

The Secret, is a really good book that talks about the secret of great leadership in some easy to follow steps and, with a simple change in philosophy (taking on a servitude attitude) is something that we all can and should develop.

Author, Ken Blanchard breaks down his Secret approach to leadership in these simple steps.
S.E.R.V.E

S = seeing the vision

- Leaders need to have a vision of where they’re going, how they’re going to get there and how effectively they can communicate the vision to the team


E = engaging and empowering the team

- Blanchard talks about how we can and should “engage the hearts… and not the hands/skills” of our teams that we work with. Also, we need to empower people to do and be the best they can be


R = reinventing yourself

- It I important to reinvent yourself and “refresh” your approach to how you operate your business and treat your team. Things change, and it’s important for all of us to keep up with the changes


V = Valuing your relationships

- Relationships are key. They are to be cherished and valued at the highest level. Again, things and people (their situations and needs) are always changing, so if you have a meaningful relationship with the team members, then you’ll be able to bring added value to your team and team member.


E = embodying your values

- Be clear about what your values are and if the team is living up to it. Take the time from time to time in updating team/business/relationship values as new members come onboard, dynamics change of you as a leader change

I thought that this book really helped clarify why us purposeful leaders do what we do. I’m glad that I was able to read it and learn so much about what more that I can do in order to continue trying to be the best leader that I can be.

5 of 5 people found this review helpful

  • Overall
    5 out of 5 stars
  • Rajeev
  • CransSwitzerland
  • 05-04-05

Becoming a leader?

If you are moving into a new leadership role or need a refresher course to improve your skills, this book is for you. Written as a story, it is very easy to listen to. The concepts are simple but effective.

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
  • James
  • Hinsdale, MA, USA
  • 04-27-05

A great place to work!

I recently interviewed a group of students looking for their first real position in the business world. To the question: "Describe for me your ideal work envirorment?" They all answered in the same basic way - I want to work for a leader that values me and my contributions. I want to work in an enviroment that expects results and values its team members. This book will give leaders a vision on how to do, what staff want of their leaders, and get great results for their Company!

8 of 9 people found this review helpful

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    2 out of 5 stars
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Good idea, too long

Simple, but great idea - that could have been amply states and explained in 30 minutes. The addition of “story” elements to a simple list wastes time. Narrator was subpar - trying to inject excite into a rather boring and cardboard tasting story dialogue.

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instrumental and forthcoming

book helps you create an open mind and think outside the box on how to help out others along with yourself.

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Must read

Outstanding book. A great read to remind leaders how to simplify the most important part of leading. By serving well, the answers to issues start to appear and growth from within starts to emerge.

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    2 out of 5 stars
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a quick listen with a few good points

luckily the book is only 2 hours long it doesn't delve deep into real leadership qualities it does touch on a few decent leadership ideas and points

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    4 out of 5 stars
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Fantastic principles within an engaging story.

I feel this book is very useful, because the principles can be applied in any kind of position, whether it be at work, in the community, church or home. The story kept my interest and taught me valuable skills. Great book!

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    5 out of 5 stars
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Fabulous and practical for any leader

The story approach to teaching the principles of this book is a fabulous way to help people both understand and apply the information. This would be a great book to share with your team

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Great book

Great book. There is a lot of great info and things to think about. Some really great tools. I would recommend this to anyone.