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Publisher's Summary

800-CEO-Read's business book best seller

The definitive playbook for effective sales coaching, based on the proven principles of the Sandler Selling System.

There is no one-size-fits-all sales coaching model. There are only approaches that have been shown to be successful in particular situations. Acting as coach, the manager must identify each individual salesperson's personal "success code" and use that code to unlock the salesperson's potential for success. It is always up to the coach to choose the right approach for the salesperson and the situation. In this sense, effective sales coaching is a series of adjustments to particular people and circumstances.

This audiobook offers an overview of the sales coaching practices the best Sandler-trained sales coaches have found to be most effective over the past four decades, and a discussion of the situations where they are most likely to be useful.

©2016 Sandler Systems, Inc. (P)2017 Gildan Media, LLC

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Coaching made simple

Albert Einstein said, "the definition of genius is taking the complex and making it simple." Bill Bartlett did that in this book. It not only taught me how to be a better coach, but it reminded me of so many behaviors that I don't do anymore, that are simple. This book made me a better coach, but more importantly, it helped those I coach become more successful and happier! Thanks Bill!