Regular price: $14.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

Intelligent strategies for starting and growing a small business with minimal personal financial risk...

A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.

Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the audiobook is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.

  • Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style
  • Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job
  • Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately

Essential reading for small business owners and both first-time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.

©2012 Michael Masterson (P)2012 Audible, Inc.

What members say

Average Customer Ratings

Overall

  • 4.4 out of 5.0
  • 5 Stars
    28
  • 4 Stars
    18
  • 3 Stars
    5
  • 2 Stars
    0
  • 1 Stars
    1

Performance

  • 4.3 out of 5.0
  • 5 Stars
    19
  • 4 Stars
    13
  • 3 Stars
    6
  • 2 Stars
    0
  • 1 Stars
    1

Story

  • 4.4 out of 5.0
  • 5 Stars
    21
  • 4 Stars
    11
  • 3 Stars
    3
  • 2 Stars
    1
  • 1 Stars
    0
Sort by:
  • Overall
  • Performance
  • Story

great book

A lot of great ideas and objectives. Some good gosls to strive for. Makes you think.

0 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

negation by narration

What would have made The Reluctant Entrepreneur: Turning Dreams into Profits better?

Had the author, or another talent read the work, I imagine I would have been able to stay tuned in for far longer. I assume that Stephen Dexter was contracted to read the book in a certain manner; however, the processing of his voice, the tone, and the speed of delivery contribute to the impression of a speak-and-spell toy from the 1980s.

If you’ve listened to books by Michael Masterson before, how does this one compare?

The content is still relevant. Ready, Fire, Aim echoes in this work (kind of a lot), but I feel that I would have personally enjoyed the author presenting this in his own voice.

Who would you have cast as narrator instead of Stephen Dexter?

Michael Masterson (or relevant pseudonym for narrator).

What reaction did this book spark in you? Anger, sadness, disappointment?

disappointment

1 of 4 people found this review helpful