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The Pumpkin Plan Audiobook

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

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Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.

That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

©2012 Mike Michalowicz (P)2012 Gildan Media, LLC

What the Critics Say

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)

What Members Say

Average Customer Rating

4.4 (1266 )
5 star
 (804)
4 star
 (288)
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4.4 (1110 )
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4.4 (1112 )
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Performance
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  •  
    Benji Addo, PE, PMP 06-10-17
    ratings
    REVIEWS
    3
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    Story
    "Very useful tips on how to improve a business"

    Very useful tips on how to transform a business from good to great. Mike expertly provides tips on how to start new businesses when existing ones gain traction or are sold off.

    0 of 0 people found this review helpful
  •  
    Richard Vasconcelos 05-31-17 Member Since 2016
    ratings
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    19
    6
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    Story
    "Worth reading"

    Really enoyed it. I think it is his best book. Not a traditional business book.

    0 of 0 people found this review helpful
  •  
    Joshua 05-13-17
    Joshua 05-13-17 Member Since 2015
    HELPFUL VOTES
    1
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    "A must read!"

    If there was one book I'd recommend for a small business owner this would be the one.

    0 of 0 people found this review helpful
  •  
    DEBRA L. BANDUCCI 05-01-17 Member Since 2015
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    "grow your pumpkin and listen every year"

    I have just clicked a lot of times on autoclave because I hate writing reviews

    0 of 0 people found this review helpful
  •  
    Nazneen Melis 04-27-17 Member Since 2017
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    2
    2
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    "Awesome"

    A must read even if you are just starting your business. Get it now today

    0 of 0 people found this review helpful
  •  
    Deana M Boozer 04-22-17 Member Since 2017
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    1
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    "It was cool"

    Just didn't love that the author decided to narrate... wish he had left it to a professional. The examples got a little repetitive, but I think that's good for those having problems actualizing the concepts.

    The concepts are solid and I like the conversational tone of the book. Every entrepreneur could benefit from reading this one.

    0 of 0 people found this review helpful
  •  
    EliYah Yisrael 04-10-17 Member Since 2017
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    "Gr8 book— foul language!"

    Very good book but I could have did without the foul language. Maybe the revised version will be PG rated

    0 of 0 people found this review helpful
  •  
    Thuy 03-17-17
    Thuy 03-17-17

    Listening to learn

    ratings
    REVIEWS
    7
    2
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    Performance
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    "Fun, informative and inspiring"

    He makes growing your business sound as easy (or difficult) as growing a giant pumpkin. The plan is well- staged and well- narrated. You will definitely take away some ready to be applied tips for improving your business.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 03-15-17 Member Since 2015
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    1
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    "Must For Entrepreneurs And Executives"

    Every Wednesday for 1.5 hours I sit in my local Dunn Brothers with my headphones in and note pad at hand. While listening I write how the pumpkin plan will be used to grow and further process my already successful small business. The format is extremely functional and applicable:

    1) Concept
    2) Process
    3) Real world example

    I will return to this book annually.

    0 of 0 people found this review helpful
  •  
    Great book! 02-20-17
    Great book! 02-20-17 Member Since 2014
    ratings
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    2
    1
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    Story
    "Bueno"

    Me gustó...pero no sé que tan efectivo sea la aplicación del plan sin un asesoramiento y seguimiento directo. el relato fue muy bueno.

    Lo más impactante del libro y la propuesta es que dentro de nuestra cartera de clientes...debemos enfocarnos y mantener a los clientes que mas dinero nos dejan e incluso tener solo esos!

    0 of 0 people found this review helpful

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