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Publisher's Summary

Learn what every entrepreneur needs to know - without spending time and money on business school.

In this remarkable guide, written by highly respected Babson College Professor William D. Bygrave, you'll discover how top MBA programs prepare their students to succeed in today's increasingly small business-based economy. You'll find solid, substantive information on starting and managing your own business, strategizing for growth, and understanding legal and tax issues - all presented in an interesting way. Don't miss this golden opportunity to get a state-of-the-art education in entrepreneurship in your spare time.

Copyright ©1994 by John Wiley & Sons, Inc.; Copyright (P)1996 by Dove Audio, Inc.

Critic Reviews

"This book is a 'keeper.' The entrepreneur will be referring to it through the start-up process and long afterward. This will be the bible for those who want to create and grow their own ventures." (Frank Hoy, Dean of the College of Business Administration, University of Texas at El Paso)

What members say

Average Customer Ratings

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Great Content, Horrible Voice

This book is 6 hours of wall-to-wall information.
Unlike books like the VongoNotes on entrepreneurship, this book does not waste time giving long, multiple elaborations, quizing, or other nonsense.

The quality is REALLY poor, and the voice will put a teenager on crack to sleep. I put myself in a locked vehicle where my sleeping would cause immediate death. This allowed me to stay awake and appreciate the wealth of information.

16 of 18 people found this review helpful

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