How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage...
Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile, or banking. But industry after industry is waking up to the opportunity of "smart" products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. In turn, if you analyze Apple, Google, Amazon, Facebook, Twitter, and eBay, you marvel at their data centers, retail stores, application ecosystems, global supply chains, design shops. They are considered "consumer" tech but have better technology at larger scale than most enterprises.
The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and 4 guest columns spread through The New Technology Elite bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them.
Would you say that listening to this book was time well-spent? Why or why not?
It was ok. It wasn't exactly what I wanted.
Has The New Technology Elite turned you off from other books in this genre?
Not in the least, but please find a different narrator for this genre. His pronunciation was off quite often.
How could the performance have been better?
The narrator could have done a little research on the pronunciation of common tech and business jargon.
What did you take away from The New Technology Elite that you can apply to your work?
I didn't take away as much as I would have liked. Most of the topics I am aware of from working in, and personal interest in, the tech industry. Due to the title containing the word "How", I was expecting to get more details on how companies accomplished technological feats rather than just that they did them. Most of the topics, such as the details covering on Google's retro-fitting an old Finnish paper mill into a super-efficient data center, all could have been written with a little web research. I was expecting more on-the-ground, spoke to the engineer that led the project personally, and found some gems on techniques and applications for driving technology in specific areas. My expectations may have been a little high.
Any additional comments?
On a positive note, for those that need a primer on best-in-tech of 2012, this will be a great read.