The New Rules of Marketing & PR, 6th Edition

How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly

By: David Meerman Scott

Narrated by: David Meerman Scott

Length: 18 hrs and 21 mins

Publisher's summary

The international best seller - now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing".

The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

• Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
• Offers a wealth of compelling case studies and real-world examples
• Includes information on new platforms including Facebook Live and Snapchat

Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

©2017 David Meerman Scott (P)2017 Audible, Inc.

Good Stuff

This book is full of Common Sense, practical ideas, and is very up-to-date. I would recommend this book.

Excellent overview

If you’re questioning the validity of content marketing, you’ll be won over by this excellent introduction. While I found the pace and tone of the narration a bit slow and flat (changed speed to 1.25 and it was much better), the content is fantastic. It really helped me understand how much marketing has changed in the past decade or so. If you’re looking for a practical guide this may not be the best fit but it will definitely get you started in the right direction and help you decide which type(s) of content marketing fit your business best and some initial steps for creating it.

Thank you for the excellent work!

Great information!

I wish a more upbeat and energetic voice had recorded this. But get it!!

Marketers Who Miss Thia Book May Become Obsolete

great book to learn the new ways of marketing and PR in today's digital world

BIG Intro to Social Marketing!

I was not in the know about how much marketing has changed. This is the book that put me wise. Mister Scott is an authority who covers the how's and why's in an understandable way for the hopelessly behind, and I intend to purchase every upcoming edition in order to stay on top of what I...of what we with products/services to sell...need to know.
Many marketing books are geared to MLM team building, which is limited and unnecessary to my work. This book is about the broad marketing view, and I'm grateful to be instructed by this remarkable leader in the industry.

Great Book!

Excellent introduction to social media marketing. It is a great overview of the new marketing landscape.. I got plenty from this book and I highly recommend it!

Great book, poor narration

This book is full of great information. No matter your job title, no matter your industry, there is information he that still help you better understand and reach your audience to improve your business. I highly recommend this.

The narration leaves a lot to be desired. This is the first book I've ever had to up the reading speed. He reads so slow! He would also inflect oddly sometimes, to make sure you get the little jokes he added in the book. I feel that bringing in a reader who didn't write this book would have improved the audio book tremendously.

I still highly recommend this, whether you read it or listen to it, you will learn a lot of valuable information.

Informative and engaging

This book had some great ideas and inspiration and was very helpful in understanding marketing for social media.

gives you some pretty good tips.

gives you some pretty good tips I hope I found it most useful for going to bed as I'm not super excited about the subject and I found that after about 30 minutes I would be asleep. Not really the author's fault or the performers I just really wanted to go to bed

Long but informational

loads of great information mostly things that as a marketer you should be up to date with.