The New Rules of Marketing & PR, 6th Edition

By: David Meerman Scott

Narrated by: David Meerman Scott

Length: 18 hrs and 21 mins

Publisher's Summary

The international best seller - now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing".

The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

• Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
• Offers a wealth of compelling case studies and real-world examples
• Includes information on new platforms including Facebook Live and Snapchat

Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

©2017 David Meerman Scott (P)2017 Audible, Inc.

Excellent overview

If you’re questioning the validity of content marketing, you’ll be won over by this excellent introduction. While I found the pace and tone of the narration a bit slow and flat (changed speed to 1.25 and it was much better), the content is fantastic. It really helped me understand how much marketing has changed in the past decade or so. If you’re looking for a practical guide this may not be the best fit but it will definitely get you started in the right direction and help you decide which type(s) of content marketing fit your business best and some initial steps for creating it.

Thank you for the excellent work!

2 of 2 people found this review helpful

Marketing Book with Rich Examples

This audio book informs you of several key points that show you how to carry out digital marketing successfully. The length of the book stems from rich, detailed examples and repetition of the information. The examples and repetition of the key ideas really help the information sink in, so I did find them necessary. I would definitely recommend this book to people starting out in marketing (as I am) and people who have been in the marketing game for a while.

1 of 1 people found this review helpful

Excellent Must Read

David has completely outdone himself with this piece of work!
Every businessperson should put this book on their MUST-READ list.
This booked is packed with wisdom and genius.

1 of 1 people found this review helpful

BIG Intro to Social Marketing!

I was not in the know about how much marketing has changed. This is the book that put me wise. Mister Scott is an authority who covers the how's and why's in an understandable way for the hopelessly behind, and I intend to purchase every upcoming edition in order to stay on top of what I...of what we with products/services to sell...need to know.
Many marketing books are geared to MLM team building, which is limited and unnecessary to my work. This book is about the broad marketing view, and I'm grateful to be instructed by this remarkable leader in the industry.

A decent book, but not as an audiobook

This is a book I probably should read, not listen to. The author/narrator needed 1.5x speed (at least). Much of the content could have been skimmed.

The content covers basics of marketing. A good read for those new or looking for an introduction to the field.

Long but informational

loads of great information mostly things that as a marketer you should be up to date with.

Good Stuff

This book is full of Common Sense, practical ideas, and is very up-to-date. I would recommend this book.

1 of 2 people found this review helpful

I've heard better

it's a book full of testimonials! where's the actual content. please don't waste your time

0 of 1 people found this review helpful

Brilliant book

This book covers all aspects of the new rules of marketing. i found it really interesting and inspiring, have to put them into practise now, thanks David.

The most boring narrator I have heard in my life

The most boring narrator I have heard in my entire life. Besides, you can get substantially more from reading email letters of reputable digital marketing blogs without paying a penny, rather than listening to this marketing blablabla.

Very useful book well worth investing your time

I found all the information very useful. it made me rethink how I present my website site's and how to do my marketing

Extremely engaging.

Absolutely brilliant for up to date, modern ideas regarding the new rules of PR. Watch us put the ideas into practice @ Harry Albert Lettings & Estates.

Very basic

I was encouraged to read/listen to this book by someone I work with. As a marketer with 20 years experience in several industries and sectors, I found this book, very basic, confused and naive.

The book suggests strategies that I used 10 years ago. Updated content is not very up-to-date in real terms and is what marketers have been doing for years as normal practice.

OK for newbies to marketing.

1 of 2 people found this review helpful