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Publisher's Summary

Giovanni Gavetti, an associate professor at Harvard Business School, reports on how cognitive limitations obstruct us from dreaming up truly innovative ways of doing business – and how we can overcome them.

This article was first published in the July/August 2011 issue of Harvard Business Review.

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©2011 by the President and Fellows of Harvard College, All Rights Reserved (P)2011 Audible Inc.

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phenomenal loved it must listen again

very helpful narrative helps me understand the difficulty of my circumstances and ways to approach the challenge with higher likelihood of success

1 of 1 people found this review helpful