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Publisher's Summary

This article from Harvard Business Review explains how the language of leadership is misunderstood, underutilized, and more essential than ever. The author provides 4 essential strategies to use, as well as 4 tactics to avoid. This article, which originally appeared in the May-June 1998 Harvard Business Review, is offered in audio form exclusively through Audible.
Want to sharpen your leadership skills with previous editions of the Harvard Management Update? You can find past issues from 1997 to the present by clicking on matching edition under periodicals.
©1998 by the President and Fellows of Harvard College, All Rights Reserved; (P)1998 Audible Inc.

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Excellent tips

Cialdini, I thought, did a great job explaining his four points of persuasion. I've listened to this lecture over and over. Excellent!

4 of 6 people found this review helpful

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Fantastic details but difficult to listen to

I really enjoyed this. Excellent information. But it was difficult to listen to because it sounded like he was using a dictaphone.

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