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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

Critic Reviews

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

What members say

Average Customer Ratings

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Fundamental

Gave me insight and example into scientific innovation and management. Good story examples. Clear and colerful narration.

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BLM good great awesome professor

Build Measure Learn. Plan prepare and execute. great job with the state of Texas at the airport

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Powerful principles for any business!

Whether you are a new startup or a Fortune 500 company, the principals taught in this book are game changing and will save you time and money from chasing the wrong strategies and thought processes. This book is about efficiency but more importantly validating ideas for growth. I will be implementing many of the strategies taught in this book to my radio show and podcast Project Grow Radio Show.

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a must for creatives innovators and entrepreneurs

great explanation of a "new" way of innovating and building startups. a must for creatives innovators and entrepreneurs

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Great book on startup management

This is a great book on the management of startup companies. I would like to see an update however so that some of the case studies are more up to date. I'd also like to hear about this concept as it applies to services, not just product development. All in all, very much worth the read (or listen)!

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A Good Reference For Entrepreneurs

Well its a long read. I struggled to read the hardcopy and wouldn't recommend it. Audio version is better.
Good start up principles for anyone. A structured way on failing quicker to succeed.
The principles applies to big corporates as well. So I'll definitely start using these principles

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A Book About Lean with a lot of WASTE

There's very little actionable content in these 365 pages. Rather it just emphasizes and keeps reiterating that you need to keep the mindset of a learning organization as you launch your startup. Unless you never studied business, any online summary or 10 minute YouTube video will extensively cover what you'll learn from this 8 hour audio book.

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Interesting

This was a digestible and interesting look at entrepreneurial methods in running a business. Would recommend to anyone interested in any business topic.

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interesting

I needed to listen to this book at least two more times it is very complicated and complex

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A book that represents a landmark for my company

A great book, one that will detonate a whole movement within my company. Congratulations, it is a great way to arrange the new way of doing things.

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  • Adam L.
  • 07-09-17

must read

Brilliant book explaining a scientific approach to business. Definitely a must read for any entrepreneur!

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  • CJL Review
  • 06-04-17

really useful insights for small and large

really useful insights for small and more established organisations. Innovation accounting and fast feedback loops are a great call.

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  • J.G.
  • 05-22-17

great but too stretched

great theory just stretched too long. Will definitely improve efficiency and foster innovation. 15 words yes!

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  • mariam Elkady
  • 04-30-17

awesome information

I really enjoyed learning about the lean start-up concept. what matters what not!!!strive to validate your learning...

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  • Anonymous User
  • 04-23-17

Brilliant fundamentals for entrepreneurs

Great listen whe cleaning my house! will take the learnings to work as an analyst who wants to change the world

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  • Giz
  • 04-18-17

Insightful and spot on

Had a few moment where I shouted,that's happened to me. If only I listen to this audiobook first

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  • Miraan
  • 03-12-17

Must listen for any entrepreneur

I hadn't read much into what to expect with the lean startup, but had heard it mentioned a lot before. The explanation of the systematic and scientific approach to building a successful business is spot on. Many times I found myself nodding along, because everything he says makes perfect sense - it just needs to be laid out in front of you because so much of it goes against the status quo in company management and product development today. This is definitely worth a listen.

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  • Z
  • 03-04-17

Disappointing

Very disappointed with the content of the book. It was sold to me as a detailed and practical insight into the mechanics of innovative successful business approaches. In reality it is largely general with a very narrow sorry/application angle. Shame.

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  • MG
  • 03-01-17

an important piece of a big pie

the book hits on a lot of interesting and crucial aspects of kicking off, nurturing and sustaining a business which was just an idea. it could have taken a more holistic approach by also talking about exceptional cases such as companies with a legacy keeping them from moving fast.

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  • Doc Martin
  • 02-21-17

Essentially reading for early startups

Good sound advice and examples given. Most will be able to relate in one form or another

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  • Aleksandar
  • 12-12-16

build measure learn!

excellent content. if you're in the process of starting your own business, READ this book

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  • Amazon Customer
  • 11-14-16

A must for every professional

This book is a real must for every professional !outstanding way to explain the gap between strategy and execution !

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  • Neal
  • 09-23-16

The Lean Startup - For tech companies!!

A great read if you're starting up a tech company. Not particularly useful for any other industry. 95% of the examples are about gaming or similar, makes it hard to relate to if you're in any other industry. There is a lot of tech jargon, though explained, I see adding no value for the masses.

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  • Kindle Customer
  • 07-22-16

Enlightening!

Eric Ries leaps forward to a brave new world where the key to corporate survival is innovation and respect for human beings. To unlock that, one must be bold enough to change their mindset of decades of wrong learning and embrace a novel and creative way of thinking working, and living with coworkers and subordinates.

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  • rictrahen
  • 07-18-16

what a great book. Highly recommended.

What a great book. A must read for anyone considering a startup. Full of great information.

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  • Jav
  • 06-21-16

Must have for any business leader.

Fantastic content for anyone who has a product or service.
Well read and engaging.
I definitely will be coming back to this title often.

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  • John
  • 04-05-16

Bored

I found myself slipping away while listening to this audiobook. Considering that the reader is the author, I'd expected a little more passion to keep me engaged.

I'd heard great things about this book, but I'm left feeling that many of his original concepts can easily be understood in more recent, more engaging, audiobooks or podcasts.

I'd avoid this book and look to other, similar, books, with more relevance to today's business environment.

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  • Alan
  • 01-12-16

The time we are waisting!

My biggest take away, stop waisting time! Stop waisting our own time, stop waisting our employees time.

Validate everything in the quickest most effective way. Build measure learn repeat!

Imagine what could be achieved if this methodology was applied to government, healthcare, education, business and even something as simple as a weight loss exercise. Build measure learn!

One of my favourite in my audible collection.

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  • Charlotte
  • 11-15-15

Exciting new approach to business

What made the experience of listening to The Lean Startup the most enjoyable?

Real world case studies and practical examples

What did you like best about this story?

Applicable to my work role

What about Eric Ries’s performance did you like?

Well spoken and articulate

Was there a moment in the book that particularly moved you?

Gained motivation to differ my approach to problems and strategies to measure success

Any additional comments?

Very enjoyable!

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  • D. Birznieks
  • 11-04-15

The New Bible for Digital Entrepeneurs

Brilliant, Comprehensive, Insightful, Practical real world advice. Refreshingly humble - it's about the compelling logic rather than just about the author. You can't beat books read by the Author to capture the full meaning and emphasis.
If you only have time to consume two books - consume this one twice! It's so rich with quality content - you'll enjoy the second sitting as much as the first.