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The Lean Startup Audiobook

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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  •  
    Maxime Montreal, QC, Canada 12-12-11
    Maxime Montreal, QC, Canada 12-12-11
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    "The simple and efficient way to get on the market!"
    What did you love best about The Lean Startup?

    To me, the Lean Startup is about starting a business without having a complete product. I simply loved it even if for entrepreneurs like me, it's something hard to do. I always want it to be perfect but find out that I had problems in the past working too long on something that wasn't wanted.

    Definitely cut corners and launch as soon as you can! Then, iterate often.


    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    I listened to an interview on Mixergy and think it was also really interesting.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No


    9 of 11 people found this review helpful
  •  
    Alexander Muscat, Oman 06-11-12
    Alexander Muscat, Oman 06-11-12 Member Since 2010
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    "Second-hand sold as high fashion"

    First, why I bought the book – the author did a great job of promoting his book by using a word which is the most popular in modern business world. Leaders of all levels everywhere around the world know this word – LEAN. But everybody got used to “Lean execution”, so my first reaction when I saw the title was – “wow, have I missed something, are there new scientific methods from Stanford I’m not aware of?” So, I bought it with high expectations of something new and then… Then there was complete disappointment. The author introduce new concept with new name selling it as a breakthrough in the science of management, but when you complete a chapter you ask yourself, so what’s new there, why old practices are called differently from what I used to. First, “Minimum Viable Product” – the concept of early introduction of a product for testing a concept is not new, it’s applicable for products with short development cycle only and very specific for few industries. So, where is breakthrough? Bigger disappointment was “Innovative Accounting” – yeah, you see another popular label – “Innovation”. But when I finished I tried to recount what was it and again – second-hand is sold as high fashion. The author keeps saying – “old accounting methods are not applicable for startups because of uncertain environment” – yes, true – but then goes narrative description of what’s been in business books for decades. And last – “Build-Measure-Learn”! What was a purpose of renaming “Plan-Do-Check-Act”?
    So, in overall – it was waste of time, with only exception – now I know that I should ignore everything containing “The Lean Startup”, “Minimum Viable Product” and “Innovative Accounting”. And also – would you trust somebody whose only experience is mediocre social network startup with unclear business model? After Facebook IPO?

    36 of 49 people found this review helpful
  •  
    04-16-17
    04-16-17 Member Since 2017
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    "Best start for startup thinking"

    it was one of the best books i ever enjoyed. no other rich content to this day in the catagory.

    1 of 1 people found this review helpful
  •  
    Blythe California 07-20-16
    Blythe California 07-20-16 Member Since 2012
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    "Highly recommended reading for any start up"
    Would you recommend this audiobook to a friend? If so, why?

    This book is a great overview of the Lean Startup theory of business development using validated learning techniques to "build, measure, learn". Iterating product features in short cycles, structured to prove or disprove measurable hypotheses; this is one of the books as the basis of the agile development theory. Very interesting read and very useful ideas for any type of business.


    1 of 1 people found this review helpful
  •  
    Ana L. Costa Rica 05-03-16
    Ana L. Costa Rica 05-03-16 Member Since 2015

    Ana L M. Hernandez

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    "what a great philosophy"

    I am e-learning entrepreneur struggling to have more information and knowledge to start my business even though it's not a Technical startup this book has given me perspective and the tools for my lunch I love it

    1 of 1 people found this review helpful
  •  
    Jonny Liverpool, United Kingdom 12-19-12
    Jonny Liverpool, United Kingdom 12-19-12
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    "Another Pivotal Book"

    Like "The Four Hour Workweek" and "Rich Dad, Poor Dad" before it "The Lean Startup" has significantly changed how I regard my business design, both current and future. Possible the best return on investment I have seen in a while.

    1 of 1 people found this review helpful
  •  
    E. Smakman Netherlands 11-15-12
    E. Smakman Netherlands 11-15-12 Member Since 2007
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    "lean startup - lean innovation - lean business"

    Apparently, the 'lean startup' has a large following. I had never heard of the book or the concept, but lean inspired me ever since Jeff Liker's book about Toyota.

    The Lean Startup in my opinion is a totally different approach, although it borrows the concept of waste. But how waste is avoided is a different route altogether.
    First, it is 'lean' under a cloud of uncertainty. The more uncertain the future (of sth) is, the better this approach works. Basically, to avoid waste is to have a clear understanding of your key assumptions, and then testing these assumptions as fast and with as little effort as possible. And of course, with a good monitoring system to understand the results of what you tested. Topline growth is not. Cohort/group and split testing is.

    The book is written as a guide to startups, but it is valid with anything innovative. And thus for any business that tries to innovate something, anything. Many organisations are dissatifsfied with their innovation efforts, and this book guides you to how to improve the process.

    Well worth the read. The author is not really a narrator, though. He should have left this to a professional. Not bad, but not great either.

    1 of 1 people found this review helpful
  •  
    Rose Stone Mountain, GA, United States 07-01-13
    Rose Stone Mountain, GA, United States 07-01-13
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    "Probably better to purchase than audio"
    Would you try another book from Eric Ries and/or Eric Ries?

    I would try another book by Ries


    What could Eric Ries have done to make this a more enjoyable book for you?

    Not sure


    How did the narrator detract from the book?

    No


    If you could play editor, what scene or scenes would you have cut from The Lean Startup?

    None


    Any additional comments?

    The book is very hard to listen to and is probably better to have a hard copy in hand

    2 of 3 people found this review helpful
  •  
    Texfiddler 12-18-12
    Texfiddler 12-18-12 Member Since 2012

    Photographer at large

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    "Great book for LEAN start ups - Very GOOD"
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    The MVP is a great concept...very well thought out and to the point.


    What other book might you compare The Lean Startup to and why?

    The 2 Second LEAN is more direct and focused in my opinion...


    Any additional comments?

    Great book on LEAN start ups...if you are starting from scratch this is the book to read right after you read 2 Second Lean by Paul Akers. This is my second favorite LEAN book. Good job Eric.

    2 of 3 people found this review helpful
  •  
    robert l. henderson jr 05-17-17 Member Since 2016
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    "A great outline for starting a venture of any kind"

    Provides a clear method and numerous supporting anecdotes both positive and negative. I don't believe in following any one method precisely because every venture has its own idiosyncrasies, but this one I will listen to again and integrate as much as possible into my methods.

    0 of 0 people found this review helpful
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  • mariam Elkady
    4/30/17
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    "awesome information"

    I really enjoyed learning about the lean start-up concept. what matters what not!!!strive to validate your learning...

    0 of 0 people found this review helpful
  • A User
    4/23/17
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    "Brilliant fundamentals for entrepreneurs"

    Great listen whe cleaning my house! will take the learnings to work as an analyst who wants to change the world

    0 of 0 people found this review helpful
  • Giz
    4/18/17
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    "Insightful and spot on"

    Had a few moment where I shouted,that's happened to me. If only I listen to this audiobook first

    0 of 0 people found this review helpful
  • Miraan
    3/12/17
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    "Must listen for any entrepreneur"

    I hadn't read much into what to expect with the lean startup, but had heard it mentioned a lot before. The explanation of the systematic and scientific approach to building a successful business is spot on. Many times I found myself nodding along, because everything he says makes perfect sense - it just needs to be laid out in front of you because so much of it goes against the status quo in company management and product development today. This is definitely worth a listen.

    0 of 0 people found this review helpful
  • Z
    3/4/17
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    "Disappointing"

    Very disappointed with the content of the book. It was sold to me as a detailed and practical insight into the mechanics of innovative successful business approaches. In reality it is largely general with a very narrow sorry/application angle. Shame.

    0 of 0 people found this review helpful
  • MG
    3/1/17
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    "an important piece of a big pie"

    the book hits on a lot of interesting and crucial aspects of kicking off, nurturing and sustaining a business which was just an idea. it could have taken a more holistic approach by also talking about exceptional cases such as companies with a legacy keeping them from moving fast.

    0 of 0 people found this review helpful
  • Oliver Twist
    England
    2/21/17
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    "Essentially reading for early startups"

    Good sound advice and examples given. Most will be able to relate in one form or another

    0 of 0 people found this review helpful
  • mr
    2/7/17
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    "Wasted my money"

    I really don't like this book. It's slow, boring and the author goes on about himself and his companies for the first three chapters and it's just not interesting. Ive listened to 70% of it learned nothing useful and the book doesn't improve. It's more suitable for an internet based company and even then I doubt you would benefit from reading it. Really sorry I wasted my money.

    0 of 0 people found this review helpful
  • Dan
    1/31/17
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    "highly recommend"

    loved it. it was very informative and I highly recommend it if you are thinking about it.

    0 of 0 people found this review helpful
  • Raed
    12/23/16
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    "Amazing book."

    Amazing book. Straight to the point with loads of inspirational examples. Thank you Eric for this awesome playbook

    0 of 0 people found this review helpful

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