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Publisher's Summary

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.

The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!

©2005 Mark Joyner, published by arrangement with John Wiley and Sons, Inc. (P)2006 Gildan Media Corp

Critic Reviews

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)

What members say

Average Customer Ratings

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  • Overall
    2 out of 5 stars

Not Concise, Needs to be abridged

While the first part of this audio book concentrated on the components of the "Irresistible Offer," the remainder of the book was mostly about marketing in general. I was expecting the author to cover the "irresistible offer" more indepth. Instead, the author covered it very broadly and added a lot of general marketing tips that you can get from any other marketing book. He repeats the phrase "irresistible offer" several times without providing new information on how to strengthen our knowledge, properly formulate, construct, and apply an "irresistible offer" to our own businesses.

The narrator's voice gets pretty drone after a while and his message was difficult to follow because I found myself distracted by the way he was delivering his message. The overall message of this book is OK, but I would advise buying the actual book, skipping right to the meat of the subject, and avoiding the filler parts.

7 of 8 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars

Clear, concise, good examples!

A lot of books talk about what they are going to tell you, this one actually tells you exactly what the tittle says it will. Great for small businesses owners & growing businesses.

2 of 2 people found this review helpful

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
  • Story
    1 out of 5 stars

get to the point

struggled to finish this book. full of filler text. did not enjoy this book at all.

2 of 2 people found this review helpful

  • Overall
    1 out of 5 stars
  • s
  • surprise, AZ, United States
  • 09-08-09

The Irresistible Offer

This author should have limited his pitch to 3 seconds or less...boring not very useful!! Waste of my time!!

2 of 2 people found this review helpful

  • Overall
    3 out of 5 stars

One great ideea

The book has a central, great ideea: you need an offer to be in business! What does it take to make a great offer? The author explains a simple but effective concept in an attractive way. It is a good book that you can use to create irresistible offers.

14 of 19 people found this review helpful

  • Overall
    2 out of 5 stars

Adolescent and irritating

Talk about sexual obsession. The author's non-stop gotta-get-laid commentaries rapidly overshadowed the message he was trying to deliver. Save your money. There are other authors who have more to offer without resorting to the use of offending language.

10 of 14 people found this review helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
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    2 out of 5 stars

Mediocre Marketing

Nothing new here. Read by the author (which I always prefer) but the quality of audio editing (background noises, pages turning, odd sounds) deteriorates the longer you go into the book. It's "bad" there are just so many better options for marketing insights.

1 of 1 people found this review helpful

  • Overall
    1 out of 5 stars

maybe for beginners

but if you are in business for some time then there is nothing new in this audiobook

2 of 3 people found this review helpful

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    5 out of 5 stars

The audible manager sucks

What could have made this a 4 or 5-star listening experience for you?

I would like to be able to play the audio book but the audible manager is asking for authorization all the time....

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars

I am hooked

I cannot wait to download the 3rd and 4th book. Great voice manipulation. Team Lola.

1 of 2 people found this review helpful

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
  • denise Dje Komenan
  • 03-20-17

amazing!

I loved it! it was more than I expected, just what I was looking for!
I have a workbook that I can listen to over and over and apply to all areas of my life

  • Overall
    5 out of 5 stars
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  • Linda
  • 11-26-15

A Masterpiece

Would you recommend this audiobook to a friend? If so, why?

I would recommend this book because it succinctly explains the most important component in keeping your customers happy and making a sale every time...MAKE THEM AN IRRESISTIBLE OFFER. A must read/listen!!!

  • Overall
    1 out of 5 stars
  • Clarke
  • 09-25-06

cheap and nasty

This book is all sizzle, no steak. Avoid.

1 of 3 people found this review helpful

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    5 out of 5 stars
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  • James
  • 02-06-15

Very interesting.

Made a lot of sense. Can't wait t to listen too again. Got a lot out of it. Well worth the money.