A complete roadmap to a revolution in business excellence founded on innovation.
Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.
Includes online training (a $150.00 value) that will help you put the theory into practice. The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.
Pretty good and worthwhile concepts and examples in the book. There are times when the book seems a bit repetitive and redundant, which prevented me from giving it a 5.