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Publisher's Summary

According to recent surveys, the average real estate agent makes less than $10,000 a year, and close to 90 percent of new agents will not last more than two years in the business. Fewer than 10 percent of agents will make over $100,000, and the majority who do have been in the business for decades. The average real estate agent sells 12 homes a year, and for agents who are just starting out, that number is less than four. In 2012 Dan Lesniak used a unique strategy to upend the industry trends. In his first year in real estate, Dan had over 36 transactions totaling over $22 million in sold volume, making him one of the most successful rookie real estate agents ever. He did this by taking over one of the most competitive market areas in the country, one that had previously been dominated by agents with over 10 years' experience.

In The HyperLocal, HyperFast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets and choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market. Whether you are a new agent getting started or a veteran agent looking for more growth, this book will show you how to do it using examples of how Dan did it in the hypercompetitive Arlington, Virginia (Greater Washington, DC), market.

©2017 Daniel James Lesniak (P)2017 Daniel James Lesniak

What members say

Average Customer Ratings

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  • Overall
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One of the Best Real Estate Books Out There

I have listened to and read countless real estate books for agents and this one tops the charts. The author uses stories from his amazing first year in the business to teach strategies and ways of thinking that will help you no matter what stage of your real estate career you are in or what type of market you are in.

Packed with tons of tips that I am excited to start implementing into my business. Do not miss out on this book!

11 of 11 people found this review helpful

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Specific tips any agent can use in any market!

I love how specific the tips are in this book, and the way they are told in real stories. I found it very helpful and wish I was able to read it when I first got in the business. You won't regret taking the time to read it!

6 of 6 people found this review helpful

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Great Book for Realtors in Any Market

I have been a Realtor in a small market for over 15 years and have never learned as much from a real estate boom as I did by listening to this one. The author uses a compelling storytelling style to teach some very unique principles and strategies. The way he thinks about how to create winning situations for his buyers and sellers is truly one of a kind. I have already began implementing lessons I learned and have already seen results.

If you are a real estate agent or thinking about becoming one get this book now!

5 of 5 people found this review helpful

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Practical, Real Examples of Repeatable Success

I've listened to and read a number of real estate related books while beginning my career, and this is by far the most helpful. The accounts of the exact actions Daniel Lesniak took to grow a successful business are inspiring, but more importantly they illustrate actual strategies for achieving similar success.
Unlike anything else I've come across -- and very much what I have hoped for.
The narration is excellent, too.

10 of 11 people found this review helpful

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Creative

Good book for new agents. Message: Get very creative to close deals and satisfy clients.

4 of 4 people found this review helpful

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Great book

One of the best real estate books I've ever read. And that's not saying it lightly because I've read over a dozen. The narrator reread a lot of areas over again, as if he forgot where he was when taking a break. No big deal. Other than that. Can't rave about the book enough.

3 of 3 people found this review helpful

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SO VERY helpful!

Other than The Distinctly Canadian voice that kept distracting me, this book was AWESOME. It really lets you into the mind of a "dealmaker". It's a "how to" book about Real Estate! It's not the same old "call Expireds and FSBOs and here's my scripts. He tells how he WENT AND GOT BUSINESS. How he leveraged a buyer into finding sellers. How he helped Sellers and by saving them time and aggravation made them fans who sent referrals! How even after his buyer agreed on negotiated price, he got sellers agent to come down More and create a raving fan by going back to buyer and telling them "I negotiated another $5000 off on your behalf!". How by knowing what Sellers want he got his lower offer accepted. I could go on and on. VERY good read. I'm going to read it again just so I "get" more. It's THAT good.

2 of 2 people found this review helpful

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Practical, entertaining and useful tips

Good listen full of useful, practical information. clearly presented by someone who practices real estate.

1 of 1 people found this review helpful

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Not a magic pill

I liked this book because the author set the stage well for its use early on. He acknowledged that different things work in different markets, and it made me feel like I could trust what I was hearing. Too many times authors claim to have found a secret or a foolproof method that will grant you instant success. This book is not one of those. I enjoyed the book, and would recommend highly.

1 of 1 people found this review helpful

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Great book for all levels!

Crammed with valuable information, this book is one of the I've heard yet. I will implement these techniques into my current systems.

1 of 1 people found this review helpful