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The Greatest Business Decisions of All Time
- How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Course of Business.
- Narrated by: Peter Ganim
- Length: 4 hrs and 58 mins
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The Greatest Business Decisions of All Time
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Publisher's summary
Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive - they go against the conventional wisdom.
In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?
Here, management consultant Verne Harnish, the CEO of Gazelles, and editors of Fortune provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders.
The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.
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By: Ramit Sethi
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The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- By: JL Collins
- Narrated by: JL Collins, Peter Adeney
- Length: 6 hrs and 38 mins
- Unabridged
-
Overall5 out of 5 stars 9,082
-
Performance5 out of 5 stars 7,675
-
Story5 out of 5 stars 7,609
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
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1 out of 5 stars
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Misleading, heavily biased
- By Cody Peralta on 07-19-19
By: JL Collins
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Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
-
Overall4.5 out of 5 stars 1,123
-
Performance4.5 out of 5 stars 1,093
-
Story4 out of 5 stars 1,092
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
-
Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,676
-
Performance5 out of 5 stars 5,004
-
Story4.5 out of 5 stars 5,002
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- By Amazon Customer on 07-11-20
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Emotional Investment
- By: Fresh Produce Media
- Narrated by: Amanda Clayman
- Length: 5 hrs and 36 mins
- Original Recording
-
Overall5 out of 5 stars 10
-
Performance5 out of 5 stars 10
-
Story4.5 out of 5 stars 10
In Emotional Investment, therapist-turned-financial coach Amanda Clayman works with a range of people and couples to unravel money dilemmas. Along the way, Clayman gives us practical tools—both financial and emotional—that we can all use in our own lives.
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5 out of 5 stars
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So honest and engaging to hear people’s money stories.
- By Jc on 04-12-24
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Six-Figure Side Hustle
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 3 hrs and 42 mins
- Original Recording
-
Overall4 out of 5 stars 366
-
Performance4 out of 5 stars 350
-
Story4 out of 5 stars 350
Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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4 out of 5 stars
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Not For YOU!
- By S. Seigel on 03-02-24
By: Rachel Rodgers
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,490
-
Performance4.5 out of 5 stars 2,050
-
Story4.5 out of 5 stars 2,027
The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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1 out of 5 stars
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One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,161
-
Performance4.5 out of 5 stars 7,026
-
Story4.5 out of 5 stars 6,994
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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5 out of 5 stars
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Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,300
-
Performance4.5 out of 5 stars 1,049
-
Story4.5 out of 5 stars 1,045
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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3 out of 5 stars
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Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 5,046
-
Performance5 out of 5 stars 4,347
-
Story5 out of 5 stars 4,292
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
Do Epic Shit
- By: Ankur Warikoo
- Narrated by: Ankur Warikoo
- Length: 3 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,051
-
Performance4.5 out of 5 stars 910
-
Story4.5 out of 5 stars 906
Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
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1 out of 5 stars
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Epicly Sh*t
- By Anonymous User on 09-30-22
By: Ankur Warikoo
-
The Road Less Stupid
- By: Keith J. Cunningham
- Narrated by: Keith J. Cunningham
- Length: 11 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,195
-
Performance4.5 out of 5 stars 1,014
-
Story4.5 out of 5 stars 1,005
Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions.
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1 out of 5 stars
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Couldn't finish it
- By Paul on 08-04-18
-
The Skeptic's Guide to Investing
- By: Ramon DeGennaro, The Great Courses
- Narrated by: Ramon DeGennaro
- Length: 3 hrs and 8 mins
- Original Recording
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
Satisfy the financial skeptic in you with The Skeptic’s Guide to Investing, a six-lecture Audible Original where you’ll learn how financial markets operate so you can become a wiser, savvier, safer investor. Along with a deep look at the inner workings of these powerful markets, Professor Ramon P. DeGennaro offers a wealth of insight into investment strategies, whether you’re already a stockholder or thinking of investing for the first time.
By: Ramon DeGennaro, and others
-
Invisible Women
- Data Bias in a World Designed for Men
- By: Caroline Criado Perez
- Narrated by: Caroline Criado Perez
- Length: 9 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,062
-
Performance4.5 out of 5 stars 2,673
-
Story4.5 out of 5 stars 2,645
Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, treating men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates the shocking root cause of gender inequality and research in Invisible Women.
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2 out of 5 stars
-
A statistical fire hose
- By B. Andresen on 09-11-19
-
Money. Wealth. Life Insurance.
- How the Wealthy Use Life Insurance as a Tax-Free Personal Bank to Supercharge Their Savings
- By: Jake Thompson
- Narrated by: Alan Caudle
- Length: 1 hr and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,296
-
Performance4.5 out of 5 stars 1,064
-
Story4.5 out of 5 stars 1,055
America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this audiobook is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth.
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1 out of 5 stars
-
what the heck was this?
- By Gladys Torres on 10-20-16
By: Jake Thompson
-
Attract Money Affirmations: Powerful Daily Affirmations to Attract Wealth and Abundance to Your Life Using the Law of Attraction
- By: Stephens Hyang
- Narrated by: Robert Gazy
- Length: 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 929
-
Performance4.5 out of 5 stars 766
-
Story4.5 out of 5 stars 755
Packed with subliminal affirmations, the audiobook shows that in order to attract opportunities that will improve your health, love life, or even wealth. Call it meditation or even self-hypnosis, but the principles stated in the audiobook actually work. It is proven that repetitive constructive affirmations attract positive energies in your life, and that desire is the first step towards achievements.
-
5 out of 5 stars
-
Awesome So Far!
- By Nathan Stiglick on 12-02-15
By: Stephens Hyang
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4 out of 5 stars
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Good read/listen but something’s were missing
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By: Verne Harnish
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What are the underlying handful of fundamentals that haven't changed for over a hundred years? From Harnish's famous "One-Page Strategic Plan" to his concise outline of eight practical actions you can take to strengthen your culture, this book is a compilation of best practices adapted from some of the best-run firms on the planet. Included is an instructive chapter co-authored by Rich Russakoff, revealing winning tactics to get banks to finance your business.
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5 out of 5 stars
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The single best book I have read on business
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A CEO Only Does Three Things
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Whether you’re a new CEO trying to navigate chaotic workdays or a veteran of the C-Suite trying to reignite your passion, focus is your most important asset. Many owners and CEOs think they have to be involved in every aspect of their business. They spend valuable brainpower on low-priority decisions. Before long, they’re overworked and burned out.
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5 out of 5 stars
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Reading this with my boss
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Mastering the Rockefeller Habits (20th Anniversary Edition)
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Overall4.5 out of 5 stars 3
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3 out of 5 stars
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QCis not good- needs to be edited
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How the Mighty Fall
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Decline can be avoided. Decline can be detected. Decline can be reversed. Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course?
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3 out of 5 stars
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This is not Shakespeare
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1 out of 5 stars
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4 out of 5 stars
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3 out of 5 stars
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The Second in Command
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As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own. As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own.
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5 out of 5 stars
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Built to Last
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Overall4.5 out of 5 stars 1,165
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Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
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1 out of 5 stars
-
Worst audio book doesn’t even read the book
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Great CEOs Are Lazy
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Performance4.5 out of 5 stars 187
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Story4.5 out of 5 stars 186
How do the really exceptional CEOs get more done in less time than everyone else? What is their technique for getting their work done, while still having the time to spend pursuing hobbies and spending quality time with their friends and family? The truth is that great and lazy CEOs know a secret when it comes to time management. Rather than spending a little time on a lot of things, the best CEOs spend most of their time eliminating the single biggest constraint to the growth of their business.
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5 out of 5 stars
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Loved It!
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The Private Equity Playbook
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Performance4.5 out of 5 stars 353
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Story4.5 out of 5 stars 354
Private equity firms are on the rise and rapidly changing the game. Today, more than 5,500 PE firms own tens of thousands of companies, so it is essential for CEOs and senior management executives to understand exactly how private equity firms operate. This invaluable resource can help you devise a winning PE game plan for your own company that offers you greater freedom and financial success.
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2 out of 5 stars
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Beyond basic
- By M on 05-15-20
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Good to Great
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Overall4.5 out of 5 stars 17,362
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Performance4.5 out of 5 stars 14,275
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Story4.5 out of 5 stars 14,178
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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3 out of 5 stars
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Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
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Overall4.5 out of 5 stars 14,283
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Performance4.5 out of 5 stars 12,062
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Story4.5 out of 5 stars 12,007
Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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2 out of 5 stars
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For large company managers, not startups
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By: Ben Horowitz
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Thinking in Systems
- A Primer
- By: Donella H. Meadows
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- Length: 6 hrs and 26 mins
- Unabridged
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Overall4.5 out of 5 stars 2,069
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Performance4.5 out of 5 stars 1,681
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Story4.5 out of 5 stars 1,660
In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....
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4 out of 5 stars
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Skip to the Middle
- By John Chambers on 06-20-20
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Blue Ocean Strategy, Expanded Edition
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- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 600
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Performance4.5 out of 5 stars 464
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Story4.5 out of 5 stars 456
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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5 out of 5 stars
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Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
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Unleash the Power Within
- Personal Coaching to Transform Your Life!
- By: Tony Robbins
- Narrated by: Tony Robbins
- Length: 6 hrs and 16 mins
- Original Recording
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Overall5 out of 5 stars 4,206
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Performance5 out of 5 stars 3,461
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Story5 out of 5 stars 3,435
In Tony Robbins' exciting live audio seminar Unleash the Power Within, you'll discover how to transform your limiting beliefs, adding new meaning and depth to your life. You'll learn to tap into your deepest, most personal resources, to become all you truly desire and deserve. And when you begin to claim the abundant rewards your future has in store, you'll not only make a remarkable improvement in your life - but consequently, in our world. Tony shows you how to live your life not by hope...not by chance...but by design.
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2 out of 5 stars
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All fluff and no guts
- By scubadiva on 04-08-20
By: Tony Robbins
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Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 6,200
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Performance5 out of 5 stars 5,294
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Story5 out of 5 stars 5,247
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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3 out of 5 stars
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Mediocre; few actionable take-aways.
- By Michael on 10-31-20
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Million Dollar Weekend
- The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
- By: Noah Kagan, Tahl Raz - contributor
- Narrated by: Noah Kagan
- Length: 4 hrs and 33 mins
- Unabridged
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Overall5 out of 5 stars 518
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Performance5 out of 5 stars 494
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Story5 out of 5 stars 494
The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom.
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5 out of 5 stars
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Bought two copies
- By Tracy Tracy on 02-20-24
By: Noah Kagan, and others
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 2,033
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Performance4.5 out of 5 stars 1,663
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Story4.5 out of 5 stars 1,651
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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5 out of 5 stars
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Use the Audible Speed Feature!
- By Sand on 05-30-21
What listeners say about The Greatest Business Decisions of All Time
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Josh Pipping
- 12-04-18
Pretty cool history lesson!
Very cool idea for a book. What business owner wouldn't want to hear about the greatest business decisions of all time?
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 10-14-19
Excellent
Every business student, aspiring business leader, MBA student, CEO, and entrepreneur need to read this book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- GaryLR
- 01-30-17
Much more than a list or case study
It was quite interesting to hear the circumstances and decision making process that resulted in making the "best decisions", as well as the reason for each decision being included. The story telling style makes you realize that people are involved, and helps the listener to identify.
The winner - the best decision of all time - is almost shocking.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sami
- 06-18-18
Well researched book
I enjoyed this book. It’s a very easy listening with lots of nuggets and ideas to build on. Highly recommended
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Bill Redfield
- 02-02-17
Interesting and left you wanting more
wish there were more extraneous info as to what each change maker was dealing with to get a better understanding of the total picture of that time.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Samuel Moncrieff
- 06-11-16
Great book
very interesting stories about intriging busineaa decisions throughout time. a very good book. 20 words is annoying however
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Paul
- 03-25-15
Information everyone should know
Verne takes the important stuff and delivers it in a way that you'll never forget it! fantastic information and stories
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4 people found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Josh
- 10-18-15
Good Book!
It's not necessarily a game changing book like "Good to Great." However you'll find value in the stories of leadership. I recommend it and it's so easy to listen to.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mrsantana
- 02-21-23
Great recap of major companies choices that made them great
The simple yet great choices that all great companies made to achieve greatness. A good book to listen to a few times.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Emily LaRu
- 12-10-18
Very interesting read!
There are many examples of huge companies who took a gamble and how to pay off big-time.
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