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Publisher's Summary

Chris Zook and James Allen, partners at the global consulting firm Bain & Company, report on how leveraging a simple formula allows companies to create new and more lasting differentiation.

This article was first published in the November 2011 issue of Harvard Business Review.

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©2011 by the President and Fellows of Harvard College, All Rights Reserved (P)2011 Audible Inc.

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  • David Parsonage
  • 04-01-17

Sustainable Competitive advantage

Very good and provides a number of reasons of why organisations fail to remain competitive regardless of resources.