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Publisher's Summary

The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution.

As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats.

Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today's digital marketplace.

The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives.

  • Examine how the digital era has altered where we work, how we work, where we live and what we do.
  • Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy.
  • Understand that the social media and collecting 'friends' is just the tip of the iceberg in a digital business environment.

Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.

©2014 Steve Sammartino (P)2014 Audible Studios

What members say

Average Customer Ratings

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    3 out of 5 stars
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Feels like the 2nd edition of the World is Flat

Would you say that listening to this book was time well-spent? Why or why not?

The book is an OK read.

What was most disappointing about Steve Sammartino’s story?

The book would be an interesting read for a novice, but if you already read the World Is Flat, Wikinomics and a few other books that talked how the world and people are becoming more interconnected, how it's easier to collaborate and share, you won't see much new in this book.

Who would you have cast as narrator instead of David Thorpe?

The narrator was excellent, but the content was so thin that I had to listen to at at x3 speed (normally I stay with x2) to not fall asleep.

1 of 1 people found this review helpful

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Impressed! Ready to listen & read again.

Couldn't stop listening to Steve Sammartino's great insights and futurist predictions on business. I will be downloading the kindle version to read and listen again, but this time taking notes ;-) Excellent work Mr. Sammartino!

1 of 1 people found this review helpful

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Insulting and horribly unbalanced

Couldn’t take anymore after five chapters.

Quick summary in three bullets...

- Evil, greedy industrialists dictate the lives of the ignorant masses that don’t know any better

- Altruistic digitalists (I made up) unleash all of mankind’s creative energies suppressed for centuries with no desire for money.

- No middle ground

For any balanced person you will prefer some middle ground by appreciating the higher standard of living you have through standardization (Home Depot/Walmart) while at the same time being able to enjoy the pleasures of human creativity (Etsy). Unless you enjoy extremely unbalanced and numerous over the top statements, don’t waste your time with this book.

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  • inga
  • 04-30-15

Just great

Just great! Bunch of deep and futuristic ideas which inspired me to take some small steps towards my own creative business.

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  • Eddie
  • 12-04-16

Get ready for the future

If you could sum up The Great Fragmentation in three words, what would they be?

Quite an insightful book and great for visionaries to peer into what is potentially to come in the near future.

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  • cory
  • 09-14-16

Insightful & Actionable

Awesome book, with great syrategies and philosophies. I have used has thid book as a reference and operating system for my company and the companies i Chair.

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  • JamieM
  • 02-02-16

A great dissection of fragmentation

Excellent book that dissects all of the areas of the new era of fragmented ideas and creation. It's a great overview as to where the world, business, education, marketing and production are all heading, and where some,have already arrived.

It's also a great caking card to take action and be directly part of the fragmentation to change your business, build a business and skills up to be valuable in future.