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The Four Audiobook

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

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Publisher's Summary

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.

Just about everyone thinks they know how they got there.

Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Penguin Audio

What Members Say

Average Customer Rating

4.5 (120 )
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  •  
    Mandeep Bhatia 10-23-17 Member Since 2017
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    "must read to understand why the 4 succeed"

    Explanation of why the 4 succeed and what you need to do now to succeed

    0 of 0 people found this review helpful
  •  
    L 10-22-17
    L 10-22-17 Member Since 2017
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    "Good info but obnoxious views"

    The author lays out interesting facts, but a lot of the story, views, and perspectives are sort of dumb or overly dramatized. I’m only going to finish it to not waste the download.

    0 of 0 people found this review helpful
  •  
    Chris Fralic New Hope, PA 10-20-17
    Chris Fralic New Hope, PA 10-20-17 Member Since 2017
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    "Mostly harmless but no real insight"

    Some funny lines but didn’t do it for me - some odd parts line the one where he claims Facebook is secretly activating mobile device microphones and listening to what we say. Also missed the boat of looking at value as only Market Cap per Employee

    0 of 0 people found this review helpful
  •  
    Anonymous 10-20-17
    10-20-17 Member Since 2017
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    "Very insightful. Recommended!"

    Very insightful set of opinions on "the 4". Made valid, good points and correlations on things we are exposed to everyday, but don't really notice. I will DEFINITELY recommend this book to friends, students and contacts. The narrator was good, although I really expected and was looking forward to hear Professor Galloway in the narration. Probably the best book I have read this year. Kudos to professor Galloway! May there be more!

    0 of 0 people found this review helpful
  •  
    M. Ali 10-17-17
    M. Ali 10-17-17 Member Since 2017
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    "A must read for anyone that cares about our future"

    This is extraordinary book that speaks to the four companies shaping the way business is done in the 21st century. This book is also a very scary read as Scott warns us that the four don't play by the same rules other traditional firms play by on Wall St and main st. I'm A smarter person for reading this book. My only criticism is that Scott G. Didn't read the book himself. His voice would've made the book better. Overall a great audio book, I will buy a physical copy as well.

    1 of 1 people found this review helpful
  •  
    Joe Walsh 10-16-17
    Joe Walsh 10-16-17 Member Since 2013
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    "So Smart and well written!"

    Galloway has a great voice as a writer. The insights and the data in the book are balanced with humor. Loved the career advice. This is a must read for business professionals.

    1 of 1 people found this review helpful
  •  
    M. Kirk DeBaets 10-15-17 Member Since 2017
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    "Please, listen to the last two chapters 1st and then decide if you want to continue."

    There are a lot of good things to think about here, but there is an anti-trend that runs throughout the book. Great things youth know about, not necessarily to agree with.

    1 of 1 people found this review helpful
  •  
    MikeB 10-14-17
    MikeB 10-14-17 Member Since 2017
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    "A must read"

    But you can skip chapter 10. Straightforward presentation ensures most readers will get points. Informs the public on very important, but otherwise obscure facts

    1 of 1 people found this review helpful
  •  
    Samuel G. 10-13-17
    Samuel G. 10-13-17 Member Since 2017
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    "great perspective and insight"

    Good read and highly insightful and thoughtfully narrarated. has some directional opinions but for the most part a great read.

    1 of 1 people found this review helpful
  •  
    C. R. Hoyle AR, USA 10-11-17
    C. R. Hoyle AR, USA 10-11-17 Member Since 2016
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    "Very timely"

    With these 4 companies dominating so much of American and global life this is a great book to get more familiar with their strategies and goals. Very well written and entertaining.

    1 of 1 people found this review helpful

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