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The Dip Audiobook

The Dip

Regular Price:$7.95
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Publisher's Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin; (P)2007 Audible, Inc.

What Members Say

Average Customer Rating

4.2 (2032 )
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Performance
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  •  
    bohan Homebush Sydney, Australia 04-26-17
    bohan Homebush Sydney, Australia 04-26-17
    ratings
    REVIEWS
    3
    1
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    "average is for losers?"

    not a convincing read, loosely defined concept, not generally applicable idea. using its own concept this book is average, hence it's a loser.

    0 of 0 people found this review helpful
  •  
    fabian 04-24-17
    fabian 04-24-17
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    27
    8
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    "Gold gem"

    Exactly what you come to expect from Seth, amazing insights, inspiration, and a paradigm shift. Makes you confront your fears, and hopefully overcome one or two.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 04-22-17
    ratings
    REVIEWS
    3
    2
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    Story
    "Making a big decision?"

    Clear and concise. Perfect if you're on the edge of a big decision. I found this book useful.

    0 of 0 people found this review helpful
  •  
    Ann B. 04-19-17
    Ann B. 04-19-17

    ibReal

    ratings
    REVIEWS
    7
    4
    Overall
    Performance
    Story
    "Straight to the Point"

    Mr. Godin gets right to the point with practical explanations in plain English. I appreciate that he didn't drag out the narrative. His voice is clear and easy to listen to. I will need to go back and listen again to make sure I really captured everything. His style will make it easy to give a second listen.

    0 of 0 people found this review helpful
  •  
    Amazon Customer St. Pete 04-16-17
    Amazon Customer St. Pete 04-16-17 Member Since 2016

    St. Pete Smiley

    ratings
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    2
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    "If only..."

    I thoroughly enjoy Seth Godin's books. I enjoy his perspective, his ability to see things in a new light. And I really enjoy the sound of his voice, and his reading performance (unlike a lot of authors who self narrate and are just a distraction. I relish the way he makes me look at my businesses with a new strategic perspective.

    If only Seth had given me more specific means of measuring my dip. I still don't know if I am in a dip, a cliff, or a cul-de-sac. I will have to rely, as he admonished, on whether I can be the best in my market at what we do. Perhaps he did give me a measure, and I merely fear what it means to quit what might be the only safety/security I have in my life.

    0 of 0 people found this review helpful
  •  
    Arya Pourtabatabaie 04-09-17 Member Since 2016
    HELPFUL VOTES
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    "Much Better than You'd Expect from a "Self Help""
    Where does The Dip rank among all the audiobooks you’ve listened to so far?

    The idea was simple and elegant, and the writer/reader quite humble.
    Maybe a bit re-iterated, but even so the book was pretty short.


    0 of 0 people found this review helpful
  •  
    Robert ONeill 03-26-17 Member Since 2016
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    12
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    "Socratic"

    One of the refreshingly clear thinkers of modern times. He would not mandate the 6 more words required to submit this review.

    0 of 0 people found this review helpful
  •  
    Lindsay 03-16-17
    Lindsay 03-16-17 Member Since 2017
    HELPFUL VOTES
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    4
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    "I wanted to like this book..."

    This book claims to be all about how to overcome the dip, but I feel like listening to this book was like being stuck in a cul-de-sac. It went nowhere. If you like hearing someone come up with a hundred different ways of saying the same thing while actually not saying anything at all, then this book is for you. Otherwise I'd suggest you quit while you're ahead and find a different book.

    0 of 0 people found this review helpful
  •  
    maurna 02-18-17
    maurna 02-18-17 Member Since 2015

    Honey Enthusiast

    ratings
    REVIEWS
    12
    1
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    "Uninteresting"

    This reads like a long-winded unsupported intellectually lightweights blog entry. An interesting concept / poorly executed.

    0 of 0 people found this review helpful
  •  
    Hisman 02-13-17
    Hisman 02-13-17
    HELPFUL VOTES
    2
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    5
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    "Never quit on you. Well done Seth"

    Well done Seth Godin for not quitting in your dip. It is a brilliant tool to measure productive progress. Thank you.

    0 of 0 people found this review helpful
Sort by:
  • Nathaniel
    6/13/15
    Overall
    Performance
    Story
    "Well worth a listen"

    Short and sweet. Godin gets the message across clearly and concisely. It's easy to digest his message in a single listen and to apply his logic to your own situation.

    0 of 0 people found this review helpful
  • Mervyn
    5/24/15
    Overall
    Performance
    Story
    "Forceful!"

    Wow! Seth has produced a kick-up-the-backside book! Blisteringly simple! On Point! What a read! Love it!

    Mervyn Barrett
    Inevitability Coach at 5sense Management Technologies Ltd

    0 of 0 people found this review helpful
  • Stephanie Scales
    4/12/15
    Overall
    "Quit or not to quit?"

    Good book for those with many ideas and when to let go of some or whether to pursue ahead.

    0 of 0 people found this review helpful
  • Daniel
    Saffron Walden, United Kingdom
    11/15/13
    Overall
    Performance
    Story
    "Good message but very poor value for money"
    Would you say that listening to this book was time well-spent? Why or why not?

    Yes, it was a message that made me think put forward in a very concise way.


    What did you like best about this story?

    Seth has one idea and instead of string it out into a long book with loads of repetition he just explains it in a clear way and that is good.


    Do you think The Dip needs a follow-up book? Why or why not?

    The audio book just ends suddenly. It felt that there was more to say


    Any additional comments?

    This book is very poor value for money. It essentially feels like two chapters from a normal book taken to make into a short (1:45) audio book. Considering normal books of this type tend to be 5-7 hours. For one credit I could even have had something like Don Quixote at 36 hours so it is very poor value for money. I listened to it in two drives to work normally I would expect something to last me a week or two.

    1 of 2 people found this review helpful
  • Emma
    MILTON KEYNES, United Kingdom
    4/12/16
    Overall
    Performance
    Story
    "Just what I needed"

    You know how sometimes you just listen to the right book at the right time...?
    Well this was that. And no, I'm not quitting thanks to Seth
    Brilliant as always

    0 of 1 people found this review helpful

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