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Publisher's Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin; (P)2007 Audible, Inc.

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What members say

Average Customer Ratings

Overall

  • 4.3 out of 5.0
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    1,228
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    607
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    321
  • 2 Stars
    88
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    49

Performance

  • 4.4 out of 5.0
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    1,045
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    370
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    189
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    18

Story

  • 4.3 out of 5.0
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  • Overall
  • Performance
  • Story

Seeing New Light

The obvious curve in the story is everyday eventualities. How to See the path in the hard light is made easier. loved it and wished it was longer. But no need. the message is simple and to the point.

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Unique

I have never read any book like this. this totally changed my thinking about quitting.

1 of 2 people found this review helpful

  • Overall
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Enjoyable Listen!

A great listen while driving that gave me things to think about in my business. If you like Seth Godin, this is a must listen for entrepreneurs. Understanding how to manuever The Dip in any business is critical to longterm success.

1 of 2 people found this review helpful

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Seth Godin Shot

A Shot of Seth Godin right into the veins.
Sweet, Succinct, and full of goodness.

  • Overall
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  • Marcus
  • United States
  • 05-25-17

Excellent

Powerful short read! Great insight! Worth the read! Will listen another time!!! Great great great....

  • Overall
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  • Story

Great concept, but a little light on substance

I know this is a short book, but I feel like this would have been suited to be a section of the larger book. The entire book is essentially about the concept of a dip, and that in order to be great, you must persist in a market, trying new things until you find how you can be the best in the world.

I think that's a great concept, just a little short for a book.

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  • bohan
  • Homebush Sydney, Australia
  • 04-26-17

average is for losers?

not a convincing read, loosely defined concept, not generally applicable idea. using its own concept this book is average, hence it's a loser.

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Gold gem

Exactly what you come to expect from Seth, amazing insights, inspiration, and a paradigm shift. Makes you confront your fears, and hopefully overcome one or two.

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Making a big decision?

Clear and concise. Perfect if you're on the edge of a big decision. I found this book useful.

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Straight to the Point

Mr. Godin gets right to the point with practical explanations in plain English. I appreciate that he didn't drag out the narrative. His voice is clear and easy to listen to. I will need to go back and listen again to make sure I really captured everything. His style will make it easy to give a second listen.