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Publisher's Summary

Your digital business start-up journey begins here.

From the best-selling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an on-going success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.

Learn how to:

  • Assess whether your business idea will work online/digitally
  • Choose the right business model for your proposition and avoid wasting time
  • Assess demand, viability, and uncover untapped needs and gaps in the market
  • Build a usable, engaging website and mobile app
  • Create a buzz using social networking
  • Drive high quality traffic to your site and convert visitors into paying customers
  • Use search engine optimization (SEO) and marketing (SEM) tools effectively
  • Raise finance and protect your business
  • Build and maintain a strong brand
  • Recruit and retain a strong team
  • Sell the business or find a suitable successor.

Cheryl Rickman writes books on the big world of business from a small village in Hampshire. After working in editorial for three years post-graduation, Cheryl joined an online information publisher and wrote a number of booklets about internet business and web marketing. At the age of 25, Cheryl decided to combine running her own internet business - which served clients such as Microsoft and Motorola - with a freelance writing career, focusing on entrepreneurship, business start-up, and company growth.

©2012 Cheryl Rickman (P)2012 Audible Ltd

Critic Reviews

“If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” (Nick Jenkins, Founder of Moonpig.com)
"If you read just one book on digital business, make it this one... It is inspirational, informative, and interactive in equal measure. Highly recommended!" (Rowan Gormley, Founder and CEO of NakedWines.com)
"Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business." (Elizabeth Varley, Founder and CEO of TechHub)

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Decent if you have an idea and plan to fund it.

Would you listen to The Digital Start Up Workbook again? Why?

I would listen again, once I was in a place to actually need to steps and planned to go "all in" with a solid idea. Rickman has done this (more than once) and knows her stuff. The books contents are a bit dated, only because the technologies evolve so quickly, but on the whole it's still solid and (mostly) practical advice.

Any additional comments?

The 'review questions' should be specific to the type of book. A novel is very different than an instructional book :P

2 of 2 people found this review helpful