Taking a vision and turning it into a multi-million dollar business is what I have been doing for over 25 years. When I had my first idea I searched for this book. It didn't exist. I wanted to read a book from someone who had actually taken a product to market. I wanted to know "where to start" and "what to do." I wanted a simple guideline to follow - a blueprint. This is my blueprint.
Armed with only her vision, her high school education, and a tenacity to succeed, Leonie Mateer took her idea of converting a fishing tackle box into a cosmetic organizer box and took the retail industry by storm. Her ability to concretize her visions into branded products has earned her awards such as Who's Who of American Inventors and Who's Who in Leading American Executives. Her reputation in the product development, marketing and sales has been recognized throughout the retail industry.
An easy and informative listen, Leonie Mateer has the ability to laugh at her own mistakes while keeping completely focused on her proven, step by step guide of taking an idea through all the development stages to its final resting place on 30,000 store shelves.
This is a book aimed at someone who has an idea for a product and is looking for a checklist and some knowledge on how to bring your idea to market.
On the good side, I love the caboodles story and it is a very comprehensive book.
On the negative side, I think it is a bit outdated and rigid in its recommendations. Let me illustrate with an example: the book suggest PhotoShop as the most important tool for product design.
Instead I was hoping to get a more human story about Caboodles, what were the strategies, the challenges, the failures. Honestly I skipped the second half of the book.