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Publisher's Summary

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to:

  • Brain-friendly product concepts, design, prototypes, and formulation
  • Highly effective packaging, pricing, advertising, and in-store marketing
  • Building stronger brands that attract deeper consumer loyalty

A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

©2010 A. K. Pradeep (P)2010 Audible, Inc

What members say

Average Customer Ratings

Overall

  • 3.6 out of 5.0
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  • 3.7 out of 5.0
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Puff Piece

What disappointed you about The Buying Brain?

This book has interesting concepts, but the author continually hammers on how great his research methodology is compared to standard customer surveys. Just when he starts talking about interesting ideas, he quickly reverts back to this refrain. This is like a puff piece whitepaper that tech firms post on their websites.

3 of 3 people found this review helpful

  • Overall
  • Performance
  • Story

Profound first part, commercials part two!

First part of the book ( dealing with the brain structure and functionality from a neuromarketing perspective) is a real masterpiece with lots of solid deep insights. The second part though is a pure marketing of the authors patented research and the services they provide in his company. Didn't regret it though.

And one additional thought, the narrator could have been much better.

7 of 8 people found this review helpful

  • Overall
  • Performance
  • Story

One of the Most Timely Branding Books Today!

What a great read! It provides instantly actionable insights to improve any modern branding- and marketing-marketing obsessed professional's toolkit.

  • Overall
  • Performance
  • Story

Good book if you want to understand the science

It's a good book if you want to understand how neuroscience works in marketing but for the average small business it's not practical, there's very little actionable material and most will not have the money to perform the research.

  • Overall
  • Performance
  • Story

Not Good Read - It's Marketing for Beginners

What disappointed you about The Buying Brain?

He made such basic comments correlating Neuroscience to marketing principles that we all learned in life or in school. He spent a lot of time talking about the science behind the brain but that too, we all learned in 12th grade. Very disappointing read

Has The Buying Brain turned you off from other books in this genre?

No.

How could the performance have been better?

Not relevant

You didn’t love this book... but did it have any redeeming qualities?

No redeeming qualities - just gave me a bit more insight into the fact that fMRI's are not as practical as people say.

Any additional comments?

None

  • Overall
  • Performance
  • Story
  • asaf
  • elyashive, Israel
  • 09-13-13

disappointment

This book wasn’t for you, but who do you think might enjoy it more?

the peple that can benfit form this book are barnd mager that deal with goods. this book <br/>not fit for virtal prodacets.<br/>

Would you ever listen to anything by A. K. Pradeep again?

no

What didn’t you like about Hari S. Patel’s performance?

this book can be agood book but not for me

If you could play editor, what scene or scenes would you have cut from The Buying Brain?

this book can be agood book but not for me

1 of 3 people found this review helpful

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  • M. Millward
  • 05-12-15

Fantastic Book, Must Read for Marketer/SME Owener

Would you recommend this audiobook to a friend? If so, why?

Yes, the book was very enlightening on a wide variety of marketing topics, and the narrator was very eloquent and interesting while doing so.<br/>The insights into the world of neuro-marketing are well founded and well studied which makes the book all the more compelling!<br/>The second half of the book is certainly marketing to us the services of the company but that is perfectly acceptable as the content is still high enough with it! <br/>Cut out a few coffees this month and grab this book!

  • Overall
  • Amazon Customer
  • 04-07-13

Want to know how your customer's mind works?

In a day and age of so many self-appointed internet sales gurus,offering promises of silver bullets and Jedi mind-tricks, this title is a breath of fresh air. Based upon peer-reviewed scientific studies, not hearsay, this book gives an in-depth understanding of the growing trend of neuromarketing. Useful for anyone interested in marketing, science or understanding how their own mind works.

  • Overall
  • Miles
  • 01-06-11

Basically his company's sales tool

This sounded interesting, and while it's not boring, it really just seems like a sales tool for his company Neurofocus.

0 of 3 people found this review helpful