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Publisher's Summary

Get the expert perspective and practical advice on big data.

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data.

The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers - who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise. Explore why major corporations are betting their companies on marketing technology. Read case studies of big data winners and losers. Discover how to change privacy and security, and remodel marketing.

Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and this audiobook provides the practical guidance businesses need.

©2015 LinkedIn Corp (P)2015 Audible Inc.

What members say

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No practical applications

Missed practical applications, very shallow content. Could be more relevant for marketers, not for data analysts.

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Too marketing Communications focused

Not what i was expecting, it seems as it was written by narrow minded people with marcom experience. Did not trigger ideas for my business or anything like that. Would not recommend.

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Nothing new

Good examples, but context isn't anything we didn't know already. It would have been better to go deeper into things.

0 of 1 people found this review helpful

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Okay performance, poor content

The performer mostly uses a mild tone. It's like a computer reading to you. The content of the book is barely okay. It's good at telling you what the companies are doing. However, it's really bad at explaining how. It tells you that companies analyze data...bla bla bla. It doesn't explain how, though.

0 of 1 people found this review helpful

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  • Mr T
  • 02-19-17

simply not good enough

I'm afraid I listened to the first half of this book asking myself when would the introduction to big data start.
Sadly, it felt like a hard sell of big data tools and how big corporations profit from it. I don't need to know how much Google paid for a specific software to know how good big data is.
I was expecting an introduction to big data, all I got was a hard sell on big data.
great for chapter 1. Not so good for half a book.

1 of 1 people found this review helpful