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Publisher's Summary

This special Best of the Harvard Business Review features four articles about top-line growth. They were compiled in the July/August 2004 double issue of the magazine. The first article, "Marketing Myopia", was written by Theodore Levitt in 1960. The second article, "The Middle Manager as Innovator", was written by Rosabeth Moss Kanter in 1982. Then, the third article, "Staple Yourself to an Order", was written by Benson Shapiro, Kasturi Rangan, and John Sviokla in 1992. The fourth and final article, "Value Innovation", by Chan Kim and Renie Mauborgne, first appeared in 1997.
Want to sharpen your business skills with previous editions of the Harvard Business Review? You can find the archives by clicking on matching edition under periodicals.
©2004 by the President and Fellows of Harvard College, All Rights Reserved; (P)2004 Audible Inc.

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