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Publisher's Summary

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

©2015 John Warrillo (P)2015 Gildan Media LLC

Critic Reviews

"The Holy Grail in business today is the eternally loyal customer. The Automatic Customer is your blueprint for building a business that generates profit over and over again." (John Jantsch, author of Duct Tape Marketing and Duct Tape Selling)

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
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    185
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    58
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    7
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    4

Performance

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Story

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  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Can be applied to almost any business

The author tells the story of many businesses that use the subscription model as opposed to the fee for performance model.

I recently sold a small CPA practice I started in which I switched to a subscription model (from the traditional time & billing model) about a year before it sold.

The difference is night and day, and had I ready this book back then, it would have been an even more productive switch.

This is a 5-star review for both the subscription model in general and the book itself. A must read for anyone who is or wants to be an entrepreneur.

7 of 7 people found this review helpful

  • Overall
    3 out of 5 stars
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    1 out of 5 stars
  • Story
    4 out of 5 stars

Good story, bad reader

Please audible do not use this reader anymore. The book content itself was very good. Unfortunately it was painful to follow because of how boring the reader was. It felt like I was in a high school lecture with the worst speaker ever!!

6 of 6 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

An inspiring and informative read

Very useful if you're thinking of -- or already have a subscription business. I had to stop listening on multiple occasions to take notes!
Recommended.

5 of 5 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
  • Story
    5 out of 5 stars

Very practical, very How To

Where does The Automatic Customer rank among all the audiobooks you’ve listened to so far?

Rarely do I see a book that is so practical. Most business strategy books are just common sense noise and sophisticated expressions. This one is a very actionable plan that you can start implementing the day you read the book.

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Needed to hear this

As an entrepreneur who has a subscription element to the business, having it presented in such a manner made so much sense and has allowed us to change our trajectory going forward. Just picked up Built to Sell to listen to next.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
  • Story
    5 out of 5 stars

Spectacular!

I was expecting the book to be interesting but this way exceeded my expectations. I was expecting mostly just hype "you need to run your business in a subscription model". But most of the last half of the book is all the nitty-gritty numbers and vocabulary you need to know to help you build a subscription model that will actually succeed. Once you get to that part make sure you have a pen and paper ready. You're going to need it. I find myself recommending this book to everyone now.

The voice talent was also very easy to listen to. sometimes the book can be great but the voice is just horrible. Not so with this one.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

A must for any entrepreneur

I can't get enough of this book, I'm now ordering it in print so I can reread, highlight, make notes and study my little heart out. Subscription business models make my heart so a beat and this book has catapulted to the top of my faves list. Thank you John for writing it, and Don for reading it to me!

1 of 1 people found this review helpful

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    5 out of 5 stars
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Interesting

Great book to get the mind thinking about automatic customers. Unique business model. Thinking how this could serve my industry.

2 of 3 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars

Not what I thought

If you are looking for a step by step how to this is not your book. This is mostly a compilation of stories and example from companies that have subscription models but does not show any small company that can be apply to a small shop

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Very good!

Loved it. Clear roadmap and Greta case studies. I had no problem with the narrator.