We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
The Automatic Customer Audiobook

The Automatic Customer: Creating a Subscription Business in Any Industry

Regular Price:$19.59
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

©2015 John Warrillo (P)2015 Gildan Media LLC

What the Critics Say

"The Holy Grail in business today is the eternally loyal customer. The Automatic Customer is your blueprint for building a business that generates profit over and over again." (John Jantsch, author of Duct Tape Marketing and Duct Tape Selling)

What Members Say

Average Customer Rating

4.5 (606 )
5 star
 (379)
4 star
 (165)
3 star
 (54)
2 star
 (6)
1 star
 (2)
Overall
4.5 (522 )
5 star
 (318)
4 star
 (146)
3 star
 (47)
2 star
 (8)
1 star
 (3)
Story
4.4 (528 )
5 star
 (310)
4 star
 (147)
3 star
 (57)
2 star
 (10)
1 star
 (4)
Performance
Sort by:
  •  
    C Mason Elgin, IL USA 02-25-15
    C Mason Elgin, IL USA 02-25-15 Member Since 2017

    C Mason

    HELPFUL VOTES
    7
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Can be applied to almost any business"

    The author tells the story of many businesses that use the subscription model as opposed to the fee for performance model.

    I recently sold a small CPA practice I started in which I switched to a subscription model (from the traditional time & billing model) about a year before it sold.

    The difference is night and day, and had I ready this book back then, it would have been an even more productive switch.

    This is a 5-star review for both the subscription model in general and the book itself. A must read for anyone who is or wants to be an entrepreneur.

    7 of 7 people found this review helpful
  •  
    J. Rodriguez 02-25-16 Member Since 2015
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    6
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Good story, bad reader"

    Please audible do not use this reader anymore. The book content itself was very good. Unfortunately it was painful to follow because of how boring the reader was. It felt like I was in a high school lecture with the worst speaker ever!!

    5 of 5 people found this review helpful
  •  
    Alexandra Wells Whitewater, CA United States 05-15-15
    Alexandra Wells Whitewater, CA United States 05-15-15
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    3
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "An inspiring and informative read"

    Very useful if you're thinking of -- or already have a subscription business. I had to stop listening on multiple occasions to take notes!
    Recommended.

    5 of 5 people found this review helpful
  •  
    V. T. 04-03-15
    V. T. 04-03-15 Member Since 2015
    HELPFUL VOTES
    42
    ratings
    REVIEWS
    82
    45
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    Performance
    Story
    "Very practical, very How To"
    Where does The Automatic Customer rank among all the audiobooks you’ve listened to so far?

    Rarely do I see a book that is so practical. Most business strategy books are just common sense noise and sophisticated expressions. This one is a very actionable plan that you can start implementing the day you read the book.


    4 of 4 people found this review helpful
  •  
    Ben 04-09-15
    Ben 04-09-15 Member Since 2014
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    12
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Needed to hear this"

    As an entrepreneur who has a subscription element to the business, having it presented in such a manner made so much sense and has allowed us to change our trajectory going forward. Just picked up Built to Sell to listen to next.

    2 of 2 people found this review helpful
  •  
    Mike Stavish 09-29-16 Member Since 2016
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    6
    6
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Spectacular! "

    I was expecting the book to be interesting but this way exceeded my expectations. I was expecting mostly just hype "you need to run your business in a subscription model". But most of the last half of the book is all the nitty-gritty numbers and vocabulary you need to know to help you build a subscription model that will actually succeed. Once you get to that part make sure you have a pen and paper ready. You're going to need it. I find myself recommending this book to everyone now.

    The voice talent was also very easy to listen to. sometimes the book can be great but the voice is just horrible. Not so with this one.

    1 of 1 people found this review helpful
  •  
    Edwin Martinez 06-14-15 Member Since 2014
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    11
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Interesting"

    Great book to get the mind thinking about automatic customers. Unique business model. Thinking how this could serve my industry.

    2 of 3 people found this review helpful
  •  
    Matt Lea 02-21-17
    Matt Lea 02-21-17 Member Since 2010
    HELPFUL VOTES
    72
    ratings
    REVIEWS
    14
    5
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "This book single handedly changed my business"

    This book single handedly changed my business and made my life exponentially easier. John has knocked it out of the ball park again.

    0 of 0 people found this review helpful
  •  
    Kira N. 01-31-17
    Kira N. 01-31-17 Member Since 2017
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "interesting and informative"

    Really interesting and informative. Really made me think of ask the raid you can turn a business into a subscription business. Although, not a fan of the audio quality. The 's' sound would regularly squeak and be pitchy.

    0 of 0 people found this review helpful
  •  
    Nicolai Mihailiuc 11-02-16 Member Since 2016
    ratings
    REVIEWS
    24
    3
    Overall
    Performance
    Story
    "Thi second time I listened"

    Great book, great examples. After this book I started to implement in my company. Already have 7 automatic customers )))

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.