The 22 Immutable Laws of Branding

By: Al Ries, Laura Ries

Narrated by: David Drummond

Length: 8 hrs and 8 mins

Publisher's summary

This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

©2002 Al Ries and Laura Ries (P)2014 HarperCollinsPublishers

Some Laws Proven Wrong

This book was written quite some time ago, during the time that Yahoo was the dominant force of the internet. This gives us an advantage to see if some of the laws are really immutable laws or just theories

Some examples where they got it terribly wrong
1. Amazon should just stick to selling books
2. Apple should stop manufacturing both hardware and software. Just focus on 1
3. TV and internet will never be together
4. palm pilot + telephone + cd player will never become 1 single device

However, many of the laws indeed have been proven to stand the test of time

As for the narrator, I felt as if I was listening to commercial. Never really felt a connection with him

Old but gold

The first 11 laws of branding are for physical brands and those are amazing. The last 11 are for internet brands and some of the info is quite dated. what was holding true in the early 2000s no longer applies, so take the last half of the book with a grain of salt. Still very good information through!

outdated but strong core

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Almost everything in this book is wrong

It's a book of predictions and 20 years later it's all either wrong, or 75% wrong with hints of right here and there. it's pretty adorable actually

Treezy

Great book great listen dropped a lot of gems that can help you when starting your brand

One of the best books!

This book exceeded my expectations with many useless info about branding like perception and how do u want people to feel about ur brand. Highly recommended!

11 laws

Kinda out of date but the first 22 are good so I did get some good information.

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One of the GREATEST BUSINESS BOOKS of ALL Time! Top 5 most important for sure. This is one of those book most business people ignore therefore you can take to opportunity and take over. I recommend Positioning The Battle Field For Your Mind ' Visual Hammer , And 22 Immutable Laws of Marketing. And one More MBA Mastering the art of Business. These Bioks will turn you into the greatest business man on the planet. And never forget anything by Jay Abraham. Watch all YouTube Video first. GoodLuck mate.

A little outdated

The laws were well explained and supported. Unfortunately history has since proven a few of them proved to be wrong. I think the theories in this book are solid, but updating the case studies/references would make this book even better.

Good listen, A little outdated

Coming from a person with a marketing background, they shared a lot of things that most people wouldn’t know, but it’s fairly outdated since a lot of principles have been proven to work against the things the author stated internet wise.