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The 22 Immutable Laws of Branding Audiobook

The 22 Immutable Laws of Branding

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Publisher's Summary

This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

©2002 Al Ries and Laura Ries (P)2014 HarperCollinsPublishers

What Members Say

Average Customer Rating

3.8 (116 )
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3.9 (100 )
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4.1 (99 )
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Performance
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  •  
    Dave C. Mission Viejo, CA 09-07-14
    Dave C. Mission Viejo, CA 09-07-14 Member Since 2013
    HELPFUL VOTES
    5
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    "Good, but out of date"
    Would you recommend this book to a friend? Why or why not?

    Maybe, only if they had no understanding of branding at all.


    How would you have changed the story to make it more enjoyable?

    Made some effort focusing toward small businesses. Almost ever single case study in the book is geared toward large corporations, but I highly doubt the core readership is made up of corporate CEOs and/or Brand Managers.


    What about David Drummond’s performance did you like?

    It was good, but I am tired of corporate book voice overs always sounding robotic.


    Any additional comments?

    This book is vastly out of date. Even the portion that relates to the internet is out of date, and I think many of the "laws" they present need to be looked at again, because they have been proven wrong by the success of smaller, more modern brands.

    Also, some of the laws talked about outright conflict with each other. It's hard to know which way to turn with the ideas in this book because they seem to be incongruous.

    4 of 4 people found this review helpful
  •  
    Ravi 03-01-15
    Ravi 03-01-15 Member Since 2017
    HELPFUL VOTES
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    "Indeed Immutable despite dated examples"
    What did you love best about The 22 Immutable Laws of Branding?

    The insights are indeed invaluable.


    How would you have changed the story to make it more enjoyable?

    Examples are dated. An updated version would have been great.


    What does David Drummond bring to the story that you wouldn’t experience if you just read the book?

    He brings the book to life. I love his narration (what would you call it for non-fiction books?)...I started searching for books he read.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Yes, at times some anecdotes or examples did make me laugh!


    1 of 1 people found this review helpful
  •  
    Boston, MA USA 06-26-17
    Boston, MA USA 06-26-17 Member Since 2017

    verysmartshopper

    HELPFUL VOTES
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    "Great reading in 2017 but a little outdated"

    It's a great book and it will improve your perspective; it's a valuable read. However it's a little outdated in some of its examples. If you can overlook that then you will get a lot of value out of this book if you are a new student of branding or want to refresh on the core concepts.

    0 of 0 people found this review helpful
  •  
    Farouq 06-15-17
    Farouq 06-15-17 Member Since 2017
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    7
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    Story
    "Some Laws Proven Wrong"

    This book was written quite some time ago, during the time that Yahoo was the dominant force of the internet. This gives us an advantage to see if some of the laws are really immutable laws or just theories

    Some examples where they got it terribly wrong
    1. Amazon should just stick to selling books
    2. Apple should stop manufacturing both hardware and software. Just focus on 1
    3. TV and internet will never be together
    4. palm pilot + telephone + cd player will never become 1 single device

    However, many of the laws indeed have been proven to stand the test of time

    As for the narrator, I felt as if I was listening to commercial. Never really felt a connection with him

    0 of 0 people found this review helpful
  •  
    Brad Kostka 05-17-17
    Brad Kostka 05-17-17 Member Since 2016
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    "doesn't hold up"

    don't buy. advice is dated and flat out wrong. Amazon shouldn't move Beyond books? Really?

    0 of 0 people found this review helpful
  •  
    Marshalla Ramos New York 04-03-17
    Marshalla Ramos New York 04-03-17 Member Since 2017

    univerze

    ratings
    REVIEWS
    3
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    "Great Advice for Small Businesses"
    Would you listen to The 22 Immutable Laws of Branding again? Why?

    I read this book in regards to developing practical and effective habits for my subscription business; Bubbly Moon Naturals. The chapters offered clear examples of how and why businesses fail and how they succeed. This is a great book that teaches hard and soft business practices in an effective way.


    What was one of the most memorable moments of The 22 Immutable Laws of Branding?

    The Law of Expansion chapter dealt with knowing when to expand.


    What about David Drummond’s performance did you like?

    His voice and brand examples.


    Was this a book you wanted to listen to all in one sitting?

    Yes.


    Any additional comments?

    This is a great book for seasoned and new entrepreneurs.

    0 of 0 people found this review helpful
  •  
    JACQUELINE BURRIS 04-02-17
    HELPFUL VOTES
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    "A good review with examples"

    A good review with examples, I would like to read a more modern version, but still worth the time to read.

    0 of 0 people found this review helpful
  •  
    J.-M. Kuczynski Madison, Wisconsin 12-16-16
    J.-M. Kuczynski Madison, Wisconsin 12-16-16

    J.-M. Kuczynski

    HELPFUL VOTES
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    "a must listen for e-preneurs"
    Would you listen to The 22 Immutable Laws of Branding again? Why?

    yes, the author knows business, very real


    What other book might you compare The 22 Immutable Laws of Branding to and why?

    probably ries' other book on marketing


    Which scene was your favorite?

    the part where they make fun of the bad 'herb' burger king commercials


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    it was fast paced and witty


    Any additional comments?

    entertaining. i doubled the speed and it really moved.

    0 of 0 people found this review helpful
  •  
    Turtle 12-15-16
    Turtle 12-15-16
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    "LOL at how wrong they were re the internet"

    The marketing book was much better and more timeless. This was amazingly untimely - internet search engines won't survive, eh?

    0 of 0 people found this review helpful
  •  
    Erick Torres 11-15-16 Member Since 2016
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    REVIEWS
    8
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    "outdated but strong core"

    jjjsjsjsnsb a a a a a a. s d d d d. d d d d d d d d d d d d ahshs d

    0 of 0 people found this review helpful
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  • Mr Jason S Hill
    5/5/15
    Overall
    Performance
    Story
    "Laws 10/10"

    The main body gets 10/10 but the last two chapters on the Internet are out dated. Still an excellent listen

    2 of 2 people found this review helpful
  • Abdul
    3/23/17
    Overall
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    "Great branding"

    Very good book. Worth listening to again and again. Money well spent. Branding at its best

    0 of 0 people found this review helpful
  • David
    9/5/16
    Overall
    Performance
    Story
    "Never predict the future ...."

    This 22 immutable laws of Branding is painfully dated, the examples given to prove the authors points have often been superseded by a completely different turn of events. This destroys or at least undermines the credibility of the material.
    There are nuggets of insight and it is an introduction to the world of branding but on balance I really wouldn't waste your time trawling through this, dated and irritating and often embarrassingly wrong book.
    Sorry to be negative but I really cannot recommend.... Disappointing.

    1 of 1 people found this review helpful

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