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Publisher's Summary

The guide to shortening your execution cycle down from one year to 12 weeks

Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

  • Explains how to leverage the power of a 12-week year to drive improved results in any area of your life
  • Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
  • Authors are leading experts on execution and implementation

Turn your organization's idea of a year on its head, and speed your journey to success.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2013 Brian P. Moran and Michael Lennington (P)2014 Audible Inc.

What members say

Average Customer Ratings

Overall

  • 4.4 out of 5.0
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  • 4.3 out of 5.0
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Story

  • 4.4 out of 5.0
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  • Story

Not enough meat.

This book wasn’t for you, but who do you think might enjoy it more?

A person who is just starting their "journey to personal development and organizational methods."

What was most disappointing about Brian P. Moran and Michael Lennington ’s story?

The subtitle of the book ("Get more done in 12 weeks...") leads you to believe that this book talks about a process you can use to get stuff done. Instead, the book is filled with anecdotes about why thinking in a 12 week cycle is better than an annual cycle. The problem I have with this is that just about anyone who buys a book called the 12 week year is probably already sold on the idea of it. What we need is HOW to implement this. Yes, the author does say things like "Establish a vision and connect it to your personal ambitions" and "set and attend a Weekly Action Meeting.." He also talks about the importance of having a "written plan." But again, if you've heard any book in the past 20 years about productivity, there's not much new here. Taken this way, It's basically saying set a goal and give yourself 12 weeks to accomplish it rather than the typical year. I will admit that if you can make this mindset ship, it can be profound. If that is the goal of this book - to just get a person to change their time horizon - then I suppose the book might accomplish this.<br/>However, if you are like me, a person who values process and wants to see the tangible deliverables/actions needed to implement a 12 week year, then you might find this book a bit frustrating. The sellers of this book would do well to create a companion "field guide" audio book. The field guide could serve as a sort of training on how to use the "system," complete with worksheets/workbook that the reader could follow along with.

You didn’t love this book... but did it have any redeeming qualities?

From the school of thought that there is some good in everything: it makes a VERY STRONG case about the merits of a 12 week year.

Any additional comments?

I had no problems with the narrator (although for some reason I kept thinking of the guy on the screen in Apple's 1984 commercial...)<br/><br/>If you are young or just starting out in a career, then this book will be good for you as it establishes a good grounding in how to get stuff done.<br/><br/>If like me, you are an established professional and were sold on the concept of a 12 week the second you heard the title (it is an awesome concept), you don't really need this book. Just apply any of the personal productivity models but shorten your horizon to 12 weeks instead of a year.<br/><br/>Seller: PLEASE CREATE A FIELD GUIDE / COMPANION BOOK.<br/>

51 of 52 people found this review helpful

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Bla bla balh

Talks about a process that it is going to describe in the book in later chapter, then the book ends without containing any exact process.

A beautiful example, how to sell nothing.

28 of 29 people found this review helpful

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  • Cynthia
  • Monrovia, California, United States
  • 02-17-15

Intriguing and Irritating

I didn't actually read the Publisher's Summary before I bought "The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months" (2013, text; 2014, Audible) , and that's a good thing. I wouldn't have voluntarily listened to something that promises that it's the "The guide to shortening your execution cycle . . ." The only execution cycle I know is in computer programming, and the last code I wrangled with was an early 1990's version of Unix.

What "The 12 Week Year" turned out to be is a time management program based interim goals, set quarterly. The 13th week is an added, or bonus, week so the "year" works out to an even year. I almost heard gears shift when I understood the concept. I think this could work for me.

Mentally, I had to change the plan to "The 3 Month Year" because my job and goals really do not fit into a weekly schedule. Even though I'm a licensed professional, I'm in what Brian P. Moran and Michael Lennington call "a reactive job." My deadlines and corresponding goals are driven by rules my employer does not control - they are set by statutes.

"The 12 Week Year" seems to be focused on sales people and sales teams with a lot more flexibility than I have. That doesn't mean I don't think I can apply the principles, I just need to adjust the author's suggestions to work at my work. The suggestions for personal improvement -,well, trying to lose 10 pounds in 12 weeks sure sounds a lot more manageable than the really daunting number that I have to drop after I successfully quit smoking a year ago, thanks to M J Ryan's "This Year I Will: How To Finally Change A Habit, Keep A Resolution, Or Make A Dream Come True" (2006).

So, now for the irritating: the authors suddenly go off on really odd, distracting and unsupported tangents. There's a woman whose supposedly making 100 home visits a month, and even more phone calls, in her counseling job while she's homeschooling her son. Right. And the word "intentionality"? It's a sociological concept describing cognition, not a touchy-feely motivational word. I ended up tuning out the dissonance, hoping I didn't miss something I could have used.

[If this review helped, please press YES. Thanks!]

109 of 123 people found this review helpful

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Felt like the book was a plug for the website

I got very little from the book. Went to the website but it seemed more like an opportunity to spend money on a workbook or coaching. the book consistently told me what a great program the 12 week year is, but all I really got out if it was: treat your time as if you don't have as much of it. You have 12 weeks instead of 12 months to meet goals. I got that idea when I read the title of the book.

15 of 17 people found this review helpful

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An excellent book, but hard to listen to

This book is such a powerful contributed to my long term success in life and business. I just wish the narrator want so hard to listen to. his voice and reading style would be perfectly suited to reading poetry intended to relax you or even put you to sleep. I would have gotten more out of this book the first time through with a different narrator.

7 of 9 people found this review helpful

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I almost felt sorry for buying the book

Great content, easy to understand and follow.

However... The narrator talks you to sleep. Very poor performance. Extremely boring, no intonations and lineal. Very boring.

7 of 9 people found this review helpful

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A home run for those wanting to accomplish more

I found a lot of great ideas and useful strategies from this book. I have set up my own 12 week year calendar and am working on my 12 week goals rather than my 12 month goals. I have been guilty of postponing my goals until the end of the year, and Brian helps to show the benefits of using this system to accomplish more. It has definitely given me a sense of urgency to do things sooner than later. A great resource for those wanting to achieve more in less time.

17 of 24 people found this review helpful

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Effective concepts with pragmatic details

The authors have clearly tested their concepts in the fire of modern corporate America. Based on the pragmatic details provided in the book, it's clear the authors have a great deal of experience implementing their 12-week year model. As with all books of this type, the authors sometimes retreat to platitudes, such as "learn to be positive". This is unavoidable because no single book can teach everything. The new concepts presented are of such a caliber that such skeletal guideposts are forgivable.

Regarding the performance, I found the voice talent excruciatingly slow. I like slow and plodding for fiction, but for technical and commercial information, I want it fast. Thank goodness for 1.5x speed on my player.

1 of 1 people found this review helpful

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Complete mess; nothing innovative nor intriguing

What would have made The 12 Week Year better?

"The narrator talks you to sleep." - partially agree. Narration is Ok, but wordings are repetitive, without clear "focus point", just boring.<br/><br/>Nothing innovative. PM world have well known project management methodologies such as Agile, SCRUM iterations (with daily reviews and scorecards), Kanban.<br/><br/>This book messes it everything. Nobody use "1-year project plans anymore, including personal life projects and business projects (with bigger teams).<br/><br/>Idea is Ok, but I feel all that could be written in just few pages.

How would you have changed the story to make it more enjoyable?

Avoid repetition. Advice on toolbox for this personal PM methodology.

You didn’t love this book... but did it have any redeeming qualities?

We will be discussing this book in our Book Club at AE. I'll learn more from that discussion for sure! It will add value to the book, I am glad.

4 of 6 people found this review helpful

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A simple way to create a plan

12 Weeks clarified how to achieve phenomenal results without experiencing huge dips in your momentum

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  • demanda
  • 04-05-17

Repetitive and dull

Remove all the repetition and the recording would be less than an hour.

I persevered to half way and still none the wiser.

Summarised as:
Have goals written down
Set targets for each day/week
Go!

10 of 10 people found this review helpful

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  • Harry Twain
  • 05-25-16

on chapter 14...

chapter 14 and still hearing how good the 12weekyear is without the how to implement

9 of 9 people found this review helpful

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  • Amazon Customer
  • 01-03-17

Great content, shame about the delivery.

A book like this comes with big promises. A change in your thinking which can change your life if you let it.

I love how the author makes having a 12 week year sound relatively easy. There are plenty of tools to use as you adapt to this new way of thinking.

I would recommend the print version though as the narrator had a soft and sultry voice - perfect to fall asleep to. Not perfect for an early morning commute. Did find myself drifting off a few times so will probably have a listen after a lethal dose of caffeine.

4 of 4 people found this review helpful

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  • Amazon Customer
  • 03-04-17

Waste of money

I bought this book after reading all the five star reviews but this book is just trying to brain wash you by repeating the 12 week year. The book is composed of that frame more than anything else.

2 of 2 people found this review helpful

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  • David Norrie
  • 04-12-17

Good intentions

Lots of good intentions, not much in the way of data. Reads like a self help book. Meh.

3 of 4 people found this review helpful

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  • Amazon Customer
  • 02-24-17

Waste of time

Had I not have already listened to 4 hour working week this would have been great. Sadly this teaches nothing new and is delivered by such a dull monotonous voice artist as to make it unlistenable.

Gave up approx a quarter of the way through

1 of 1 people found this review helpful

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  • Mario P.
  • 04-26-16

share it with your family, friends and employees

after purchasing the hardback and reading it over and over, I purchased the audio too, money well spent, share it everyone...it will help get the best out of them, at work and at home 10/10

2 of 3 people found this review helpful

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  • Miller
  • 12-05-15

we can achieve a lot in 12 weeks

really enjoyed it and really helped me break down big goals into more managable chunks

2 of 3 people found this review helpful

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  • Mal Wiemann
  • 12-12-17

GREAT BOOK.Super strategies to implement in 2018😀

I LOVE THIS BOOK.Super strategy to implement and change your live forever😀😀😀.Buy.listen and be a winner

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  • Mr
  • 12-06-17

dire

un original concepts loosely drawn together. re-defines what 'accountability' is to try and differentiate but is just semantics and airy fairy vagueness