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Publisher's Summary

Warning: do not listen to this book if you hate money.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you're just starting out or are an experienced entrepreneur, this book is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you'll discover:

  • How to get new customers, clients, or patients and how make more profit from existing ones
  • Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses
  • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money
  • A simple step-by-step process for creating your own personalized marketing plan that is literally one page
  • How to annihilate competitors and make yourself the only logical choice
  • How to get amazing results on a small budget using the secrets of direct response marketing
  • How to charge high prices for your products and services and have customers actually thank you for it

©2016 Successwise (P)2016 Successwise

What members say

Average Customer Ratings

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amazingly clear roadmap for marketers

If you are a business owner or marketing specialist, this is a great read/audiobook. I spend almost $1,000,000 a month advertising and still learned a lot from this book. Follow the plan. Amazing result await.

13 of 13 people found this review helpful

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You haven't read any marketing book like this one

Where does The 1-Page Marketing Plan rank among all the audiobooks you’ve listened to so far?

Among business books? Right there at the top. Among books? Surely in my top 10.

Any additional comments?

Most of us have read dozens of business books that attempt to teach us about sales and marketing.
They even go as far as saying that marketing is key. Well, this book doesn't do just that, it explains how marketing is up there in priority with the very design of your business.

It doesn't just contrast positioning with product-focused theories, it debunks some and sets others exactly where they belong.

Invaluable lessons to be learned on what a prospect is and how to treat him, how to craft your offer, how to make competition irrelevant (like that: make direct comparison to competitors an apples-to-oranges comparison), how gain the most out of your relationship with your customer, how to avoid the hell of commodity-based offers... And a ton more practical guidelines on how to change your mindset from an ad-for-sale business to one that's value, authority, and trust-based.

No book I've read on marketing comes near this one. It's simple for the rest of us, it doesn't get lost in the technical details of the marketing field, it is completely connected with the rest of what you have to learn as an entrepreneur.

It's an invaluable resource and I'll be sure to read it many times over.

9 of 9 people found this review helpful

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Great Marketing Book

Solid information. Great read for anyone looking to improve marketing skills. Straight forward. Couldn't put it down once I started reading it. Go with the audio as well.

12 of 13 people found this review helpful

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Plain language education in marketing

Fantastic, easy listening audio book on marketing. Allan easily puts marketing buzz words into everyday language with simple analogies and metaphors. Well written. Great book. Already referred friend. 'RAVING FAN CREATED'.

5 of 5 people found this review helpful

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A must read for those who want ideas to grow!

Very good content and highly recommended. Great for new and seasoned entrepreneurs. Loved the ideas and the simplicity 1 page idea.

5 of 5 people found this review helpful

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top ten business books I've listened to.

gave me a lot of great ideas to market my product. it covers the basics of marketing as well as some other aspects of business, but as they relate to marketing. it's not perfect but I found it extremely helpful. not just the content, but the pace and attitude are inspiring, but not by trying to be. they inspire because it comes from the authors real world experience... sorry no caps, my phone has issues.

9 of 10 people found this review helpful

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Just what I needed

Would you listen to The 1-Page Marketing Plan again? Why?

I am a mortgage professional using Allan Dib's concepts to create a sustainable business to last for a long time. I am actually on my 2nd time listening to this book. It comes w/ great material to supplement the book like a "greatest headlines" list and a 1 page marketing plan guide which I am in the process of filling in. Even the 2nd time around I'm catching new tidbits I missed at first. This book actually got me excited to begin my marketing plan and Allad Dib has lead me in the right direction. He also offers his email address for questions afterward...awesome.

What was one of the most memorable moments of The 1-Page Marketing Plan?

One of the most memorable moments was when I was able to access the pdf with nine boxes which I fill in to complete my marketing plan. As I'm filling out this template, I feel like I'm touching on all facets needed to properly market my brand.

Was this a book you wanted to listen to all in one sitting?

It was short enough to listen to in one sitting but I had to break it up as I have a busy schedule

Any additional comments?

I'm currently picking up more copies for my Realtor Partners so we can work together and implement these strategies together.

3 of 3 people found this review helpful

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Shoulda bought this book before I started

Save your college tuition. Just listen to this audio book, take notes, and do your worksheets.

3 of 3 people found this review helpful

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Action Marketing

Phenomenal marketing ideas! Time to take action and there are tons of ideas to act on in this book.

3 of 3 people found this review helpful

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360 practical full business coverage

Great narration, great content! Provides the right amount of depth and 360 degrees coverage of marketing. It's like a compass for small to medium businesses.

2 of 2 people found this review helpful

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  • mohit
  • 02-05-17

Amazing value.

Narrating a little monotonous
. But amazing book.must listen. Marketing is key to business. Cheers

1 of 1 people found this review helpful

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  • discovercrm
  • 01-08-18

Lots of good information

Nicely read in lots of good common sense, although running ur business day to day often means we have forgotten a lot of what's written here a great refresher and awesome for start ups

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  • John
  • 12-05-17

fantastic

a great book to build a foundational marketing plan and learn as you go on

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  • Anna Maria
  • 11-22-17

Really good practical guide

As a small business owner I have found here a lot of useful and practical advice that I can implement. I will most definitely be coming back to this book for pearls of wisdom which it has many. Truly recommend!

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  • Michelle Robert
  • 04-26-17

Some good ideas

It's get a little tiring after a while but there are a few strategies that u can definitely put in place for your business right away.

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  • Anonymous User
  • 06-07-17

Very valuable for the marketing initiate.

Great narration. Full of practical advice. Is a little repetitive but playing at 1.5x speed solves that. Highly recommended as a first book to read on business marketing.

1 of 1 people found this review helpful

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  • Anthony Earl
  • 01-16-18

Pure brilliance - more than just a marketing book

This is more than just a marketing book. It provides insights into how to start, run and scale a business. I’ll be listening to it again!

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  • Anonymous User
  • 05-31-17

waste of money

i chose the book after I had a look at the reviews. it's full of generic basic information.
in short, it tells you that you need good marketing to be successful but never gives a detailed practical solution.
it's also written to sell the services on a website.

it was certainly waste of money.

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  • Dennis
  • 04-09-17

Great marketing book

Found this book to be a great outline of the things that you need to do inBusiness to succeed in what really needs to happen in business

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  • Komal
  • 02-27-17

best practical book in marketing

Worked as an eye opener for me. must read for small business owners to employ correct strategies for marketing and not waste money.

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  • Amazon Customer
  • 08-25-16

Finally a marketing book that's actually practical

Any additional comments?

This book gives many marketing strategies that I can use in my small business without having a ridiculous amount of money to spend!