Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the 21st century.
The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency.
This text is a bit preachy and I don't care for the style. It retells the Dell Hell story and another about Sony's bad boy attempt to use social media undercover to drive up PSP Christmas sales, but generally doesn't say anything that hasn't already been covered in this genre -- What Would Google Do, Here Comes Everybody, etc. Yes, we know the dialectic Internet is changing business, but there's nothing particularly insightful about this text. Be Honest, it says. So did Beware the Naked Man Who Offers You His Shirt and How to Swim with the Sharks without Being Eaten Alive -- were those two decades ago?
But this is different -- be honest, or else, it will bite you. The Internet is forever and anything on a website at anytime can be rediscovered via a simple Google search.
Is there really anyone reading this who doesn't already know this?
This book is more an issue of wishful thinking. The authors HOPE businesses will be more honest in the future, but ... I found all evidence to the contrary.
This book is well read, the production is clean and the ideas flowed smoothly into my mind.
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