Surge

Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna

By: Mike Michalowicz

Narrated by: Mike Michalowicz

Length: 4 hrs and 48 mins

Publisher's summary

To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand - but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time.

In his newest book, Surge, prolific small business author Mike Michalowicz shares the five-step process for identifying trends in your marketplace. After listening to his from-the-trenches stories and no-nonsense approach you'll realize you don't need to wait for a lucky break. You can make it yourself.

©2016 Michael Michalowicz (P)2016 Michael Michalowicz

Reverb...but Great content.

I LOVE your stuff. Keep it up. But please re-record this audible book. Of all the books by you that I've listened to, this one was the hardest to stay focused. The room acoustics and reverb or echo were very distracting throughout the entire book.
Otherwise, the content is fantastic.

An entertaining and actionable read

Where does Surge rank among all the audiobooks you’ve listened to so far?

Mike Michalowicz is one of the most entertaining authors to read his book. His passion and personality really come through. There is so much extra content and stories that I always listen to his books first, then I get the book to highlight, put in notes and actions I will take.

What was one of the most memorable moments of Surge?

The visions of surfing. Too often I view the idea of business as paddling harder instead of finding where business is going and join int.

What does Mike Michalowicz bring to the story that you wouldn’t experience if you just read the book?

Mike's passion and humor really come through.

Was this a book you wanted to listen to all in one sitting?

I listen at 1.5x so I was able to get it done in one glorious day

Any additional comments?

Mike has a wisdom that come through. After reading one book, you will want to read all of Mike's books.

dorkiest reader ever

this guy will make you laugh and cry but through out all he will help you learn how to cut through the crap and focus.
great read.

Good. But not as good as other of his books.

Good. But not as good as his other books. Pumpkin plan and profit first are better.

Good

Book is good. Did not go deep enough for me. Am going to re-read for key points because Urdu time through did not have any huge moments of "wow that's huge". Loved Mikes Pumpkin Plan book - one of best books have ever read.

Perfect book 4U !

Another great book from Mike!

Full of action plans and entertainment!

Highly recommend it for everyone!

Mike hits it again

Mike has a natural ability for business acumen and he is able to put pen to paper and voice to audio book to clearly and effectively provide a message for action.

I'm looking forward to Mike producing more quality audio books, so much so that I'll pre order them when they are available.

My least favorite Mike M book. Still good though

I am a huge fan of Mike M and own all of his books. Most of them are “life changing” (the Pumpkin Plan is the best) and others are “great”. Surge however is just “good”. First off, the audio quality sounds like he recorded it in a bedroom closet. It’s not the worst thing ever but made it difficult for me to listen and it distracted from the content. The overall idea behind the Surge is spot on and great food for thought. I found the main examples he used (Ugg Boots) hard to relate to. This is probably due to personal bias and it does demonstrate a company that made bank but has since seemed to lose its momentum. I just feel it would have been more beneficial to use a variety of examples to demonstrate his point. I have a list of other criticisms about this book but essentially, if you’ve never bought a Mike M book, don’t buy this one first. You’re going to get more value out of his others. If you own his other books, you’ll probably enjoy this one.

Mike is a great narrator too. Fun to listen to and he has a great cadence to keep me engaged (but he needs to get back into a better recording studio).

Great book to look for the next trend

I love it!! The book helps me see beyond my day to day work and help me expand my vision of where my market is going. Thanks Mike.

SURGE is Roots and Wings for Business

I read books on business in three languages for years, but SURGE was very practical, it provided an inspiration and confidence for me, as there are a thousand hacking at the branches of evil to one who is striking at the root.
 
In my business experience, unfortunately also nothing fails like success. In this book Mike Michalowicz explains that the significant problems you will face cannot be solved at the same level of thinking you were at when you created them.
 
       I agree with the book author that fast runners are quick to walk, because excessive focus on quick outcome results in ruined business.
 
The author is teaching not to manage time or employees, but to manage yourself first. The enemy of the “best” is often the “good”, or even “better”, the good can keep you from your best, but “different” won’t. Destiny of the company is no matter of chance, it, and even the chance itself, is a matter of choice.
 
And Michalowicz sells Eskimos a refrigerator to keep food from getting too cold – he shows entrepreneurs the necessity of creating a new product to survive, living out imagination instead of memory.
 
The knowledge he shares is not impersonal, like money, for entrepreneurs it’s like a solid currency, central resource. So, I’m sure that in the long run, because he is very open and trusted, he also will be Loved by Many.