At just 14 years old, Fraser Doherty was selling jars of homemade jam to his neighbours. A few years later, SuperJam was flying off the shelves of the world’s largest supermarket chains. SuperBusiness tells the story of how Fraser transformed a hobby into a much-loved brand, selling millions of jars along the way.
Fraser explains how he did it, from his own kitchen table, without huge investment - and how you too can come up with a killer idea, build a brand, make money and do good in your community. Those crazy business ideas really can grow into something amazing and life changing. If this story doesn’t inspire you to start your adventure, nothing will. Fraser Doherty, named one of the '30 under 30' entrepreneurs in the world by Inc Magazine, is one of the UK's most successful young entrepreneurs.
His company, SuperJam, started as a hobby in his Gran's tiny kitchen in Scotland and has grown to become an iconic brand and a phenomenally successful company. Fraser has also established a charity, The SuperJam Tea Parties, for elderly people who live alone or in care.
This book was so badly read that it was unpleasant to listen to. I have heard computerised voices that read with better stress and intonation than this reader.
The book itself was not the 'this is what I did' story that I was expecting. Instead it is full of generalities which, while useful, are hardly original. For someone who is just starting out, the book could be very useful.