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Publisher's Summary

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone, it's about knowing what will appeal to people and how to communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

©2008 Dave Lakhani (P)2010 Gildan

What members say

Average Customer Ratings

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  • Overall
  • Sandy
  • holliston, MA, United States
  • 11-23-10

Not much to it

The same NLP stuff that is presented in a complex and hard to understand way. Not much value.

17 of 19 people found this review helpful

  • Overall
  • D
  • Chicago, IL, United States
  • 10-26-10

Not what I thought it would be

The book is an ok listen at best. It has some good points, but not the persuasive book I was looking for. It focused more on larger audiences in most cases, so if you are a one on one salesman, this book will not help you nearly as much if you are looking to pinpoint specific behaviors from a client.

Ok, just not what I thought it would be...

11 of 12 people found this review helpful

  • Overall
  • Performance
  • Story
  • Sarah
  • San Rafael, CA, United States
  • 08-13-12

Inspiring

Great book. I think he used some of his own techniques to persuade the audience.

1 of 1 people found this review helpful

  • Overall
  • morton
  • Rego Park, NY, United States
  • 06-01-10

Will Put You Far Ahead of Your Competition

This is the perfect audio book for anyone involved in marketing or sales. Lakhani teaches you all of the persuasion tools you'll need to put you far ahead of your competition. The psychology and subtleties of subliminal persuasion is a fascinating subject and fun to learn, even if you're just a consumer and want to learn how you're being influenced and manipulated every day.

8 of 24 people found this review helpful

  • Overall

Packed with Fabulous Material!

Wow! This book is packed with actionable and powerful information! I am so glad that I have this book 'in my corner'. Since we are always being persuaded or persuading others, this is a Must Have book for just about everyone!

1 of 4 people found this review helpful

  • Overall
  • Melissa
  • Auckland, New Zealand
  • 10-27-10

loved this book

Very practical and insightful. Could listen to it over and over again. Dave narrating was pleasant too. BUY IT : ) its worth it

1 of 9 people found this review helpful

  • Overall
  • Performance
  • Story
  • Rulon
  • Reseda, CA, USA
  • 05-20-13

Misleading

This book wasn’t for you, but who do you think might enjoy it more?

Communists might enjoy this book. Leftists, liberal chowderheads will probably like this book.

What was most disappointing about Dave Lakhani’s story?

You might expect this book to give you insight into subliminal marketing or subliminal persuasion, but its actually a propaganda book on liberal talking points. I listened for about an hour,then deleted it. First time I've ever deleted an audible book before finishing it.<br/>

What reaction did this book spark in you? Anger, sadness, disappointment?

I was stunned at how phony it was. It doesn't cover the subject it claims to cover at all.

Any additional comments?

Save your credit.

0 of 5 people found this review helpful

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  • Overall
  • James C Thompson
  • 01-26-11

Thought Provoking and Informative

I enjoyed the book and it is a good follow up to his other book.

Dave Lakhani's style is engaging and informative and the information provided does provoke various insights and ideas that should be useful no matter whom you wish to persuade.

It should be noted that the ideas and techniques described will require a lot of thought and practice; if they are to be used effectively. This isn't going to turn you into a master manipulator over night but I was persuaded that it would be beneficial to anyone willing to put in the effort.

Genuinely a good listen

1 of 1 people found this review helpful

  • Overall
  • Amazon Customer
  • 04-08-13

No secrets, no persuasion

For such a schlocky title, you'd hope the content would be a little more racy! Instead, this is a dry ramble on the author's thoughts and speculations. There are no real "secrets" and virtually zero real life examples. It's just supposition and conjecture. Then there's the delivery - sounds like a 14 year old who doesn't want to be speaking at the school assembly; head down, power through it as quickly as possible. Think this will be getting returned...



To understand the true science of persuasion, consider Dooley's audiobook on Neuromarketing