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Publisher's Summary

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

©2010 Norm Brodsy, Bo Burlingham (P)2011 Gildan Media Corp

Critic Reviews

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative - it'll fit." (Tom Peters)

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What members say

Average Customer Ratings

Overall

  • 4.4 out of 5.0
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  • Overall
  • Performance
  • Story

Exactly like the title suggest

Where does Street Smarts rank among all the audiobooks you’ve listened to so far?

Top ten percent

What did you like best about this story?

All the details are explained with follow up "Why" and a story

What about Sean Pratt’s performance did you like?

Very easy to listen too

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Can't wait to have my Son read this who is working on his BA of Business.Wish I read this ten years ago when I started my company

Any additional comments?

I hope he produces his other book "the Knack" in audio soon

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Best stepping stone for entrepreneur

Where does Street Smarts rank among all the audiobooks you’ve listened to so far?

Top Notch

What was one of the most memorable moments of Street Smarts?

The part about not paying sales people commission, although I doubt its effectiveness, its still an eye opener and a new way of looking at things.

Have you listened to any of Sean Pratt’s other performances before? How does this one compare?

No

Was there a moment in the book that particularly moved you?

The part about not paying sales people commission, although I doubt its effectiveness, its still an eye opener and a new way of looking at things.

Any additional comments?

No

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Great for anyone with a weak accounting background

If you could sum up Street Smarts in three words, what would they be?

More than common-sense

What was one of the most memorable moments of Street Smarts?

I am a tech-guy, this book reenforced the need to know the numbers and understand basic accounting.

Which character – as performed by Sean Pratt – was your favorite?

I would definitely listen to more books narrated by Sean Pratt.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story
  • N. Saeed
  • Springfield Gardens, NY, United States
  • 02-19-14

Business, where the rubber meets the road

Would you listen to Street Smarts again? Why?

Definitely, the lessons learned cannot be reiterated enough and there are so many of them. <br/><br/>The book is full of sound practical business advice that has crossed my radar in university and in business publications. The difference here is in how Brodsky illustrates every concept through his real life business experience. <br/><br/>As a business owner myself, I identified with his caveats e.g. about entrepreneurs being too optimistic, or how businesspeople's default assumption is that negotiations are always about price. <br/><br/>I strongly recommend this book to entrepreneurs and those aspiring to start their own business.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Practical Advice

Would you listen to Street Smarts again? Why?

Yes, there were so many good points that I would like to review them. Very tempted to buy it in print just for this reason.

What other book might you compare Street Smarts to and why?

The Lean Startup

Any additional comments?

Probably the best business book that I have ever read.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Starting or Thinking about a Business? Good Listen

Would you consider the audio edition of Street Smarts to be better than the print version?

I did not read the printed edition, I've only listen to the audio edition.

Who was your favorite character and why?

The author himself and his wife that worked with him one day, then quit for 20 years, then came back to work in the company and took focus on the people and making a fun work place.

Which scene was your favorite?

All of them, just good lessons learned in the business experience the author shared

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Well, the story about the kittens and how the employees came together was touching

Any additional comments?

If your in business already, thinking about going in to business or just need some lessons learned, this is a good book to listen to. Any good listener will pick up nuggets of educations any anything they hear or read. This audio book is full of golden nuggets in business experience and ideals.

1 of 1 people found this review helpful

  • Overall
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  • ernesto
  • WYOMING, MI, United States
  • 12-17-13

Overall good book.

Where does Street Smarts rank among all the audiobooks you’ve listened to so far?

Top 10

What was one of the most memorable moments of Street Smarts?

The way he builds a business from scatch

Any additional comments?

This book is a good fit for any entrepreneur. Good advice and examples.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story
  • Saeed
  • Laguna Hills, Ca, United States
  • 12-13-13

Great business book

Where does Street Smarts rank among all the audiobooks you’ve listened to so far?

I enjoyed listining to this book and leaned alot

If you were to make a film of this book, what would the tag line be?

American Dream

Any additional comments?

I suggest this book to anyone who is thinking to get into business

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Absolutely essential for any entrepreneur

What made the experience of listening to Street Smarts the most enjoyable?

The sheer amount of knowledge, insight and experience is just amazing. At the same time it's all delivered in an easy conversational style and explained so well that it all seems obvious. Trust me it's not obvious. The book's just that good at explaining things.

What was one of the most memorable moments of Street Smarts?

Too many to mention. Lots of personal mistakes, lessons, corrections and eventual successes. "Here's how I blew up a 30M$ company due to a passion for risk taking"

What does Sean Pratt bring to the story that you wouldn’t experience if you just read the book?

Channels the author perfectly. It all comes across as if the narrator actually experienced this stuff.

Any additional comments?

Essential for entrepreneurs. Just get it. Best book I've heard/read in years.

2 of 3 people found this review helpful

  • Overall
  • Performance
  • Story
  • Jonathan
  • Fourways, South Africa
  • 06-04-14

Valueble lessons. Great listen.

Would you consider the audio edition of Street Smarts to be better than the print version?

This is a great book with really useful business advice. If you're running your own business or in management, then this book will add depth and options to your thinking. I was pleased to stay interested right to the end, and the stories were real, questions and answers applicable. I highly recommend it.

2 of 3 people found this review helpful