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Publisher's Summary

Todd Zenger, a professor of business strategy at Washington University in St. Louis’s Olin Business School, writes about how promising corporate blueprints are often hard to understand – and too few market analysts are willing to make the effort.

This article was first published in the November 2013 issue of Harvard Business Review.

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©2013 by the President and Fellows of Harvard College, All Rights Reserved (P)2013 Audible Inc.

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