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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action (Int'l Edit.)

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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?

People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit - those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders but not others? Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, coauthor of Getting to Yes, cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

4.7 (600 )
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Performance
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  •  
    Morten F. Thomsen 05-11-17
    HELPFUL VOTES
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    "Simen Sinek resonates with ME like nothing else"

    This book and Simen Sinek himself is so inspiring, I feel like a born again Christian after listening to it. The things most of us ignores seems so obvious, but it is exceptionally hard to actually make the change.

    My only qualm is that while all the stories and examples are inspiring, they generally apply to huge, industry-changing companies, whilst I'm convinced it also applies to smaller companies - it is however rather difficult to clearly extrapolate how to move forward and change my own company - but I guess that is MY journey now, to be able to find the true why for myself and my companies.

    No matter what you do for a living, employee or business-owner this book is inspiring and I strongly recommend you read it.

    1 of 1 people found this review helpful
  •  
    Athreya 10-09-17
    Athreya 10-09-17 Member Since 2017
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    "Brilliant and simple"

    A life changing book for me. will be inspiring many more in their journey of why and purpose

    0 of 0 people found this review helpful
  •  
    Anonymous 09-20-17
    09-20-17
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    "A lot of repititiom"

    I am a big fan of Simon Sinek. Did expect much more from this book. The whole big is all repetition of the fact you must begin with the why. I totally agree but don't need to hear it over and over again. He doesn't give any tools.

    0 of 0 people found this review helpful
  •  
    Anonymous 08-31-17
    08-31-17 Member Since 2017
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    Overall
    "great eye opener!"

    The book brings us back basics that are relevant to our ever-dynamic technologically evolving times

    0 of 0 people found this review helpful
  •  
    Anonymous 08-30-17
    08-30-17 Member Since 2016
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    "Amazing book. completely changed my perspective!"

    Amazing book. completely changed my perspective! thanks for sharing and for the inspiration. will share it now with the next person. the movement continues.

    0 of 0 people found this review helpful
  •  
    Anonymous 08-25-17
    08-25-17 Member Since 2017
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    "Could be explained in 5 minutes"

    Book that makes you think but amount of words used could be reduced by 80%

    0 of 0 people found this review helpful
  •  
    Arthur 08-16-17
    Arthur 08-16-17 Member Since 2017
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    "amazing!"

    this is the future of not just business, it's the future of humanity. if only everyone could understand this principle

    0 of 0 people found this review helpful
  •  
    Eduardo Zaga 08-11-17 Member Since 2016
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    "great book with interesting insight"

    great book, I really enjoyed it and I learned a new perspective that I am sure will help me forever

    0 of 0 people found this review helpful
  •  
    Ana L. Costa Rica 08-01-17
    Ana L. Costa Rica 08-01-17
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    "My new favorite book"

    How amazing, this is exactly what i needed in my life right now. Amazing, love it.

    0 of 0 people found this review helpful
  •  
    Vivekananda K 07-15-17 Member Since 2015
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    "Great book."

    Loved the simplicity of concepts explored in the book. Great insights and examples of the concepts making us wonder why some organizations with great potential miss those.

    0 of 0 people found this review helpful
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  • qwerty
    9/22/16
    Overall
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    Story
    "Devoid of useful content"

    Just waffles on about the principle of starting with why then repeats over and over without really providing any more value

    10 of 11 people found this review helpful
  • mihow
    5/4/16
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    "Simon l, I expected more, a lot more"

    It seems as if Simon has taken his TED talk and put it in the book
    He clearly loves apple, and Martin Luther King
    Literally you can skip the first six hours as it is compilation of his love for Apple and ted talk. He even uses the same sentence
    Sorry Simon

    19 of 23 people found this review helpful
  • Amazon Customer
    7/3/17
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    "Repetitive, annoying and lacking in substance"

    Having seen the Ted talk I was intrigued to learn more about Simon Sinek's ideas and to understand how to convert them into my own "why". Turns out there was nothing more than to it and I could have stopped at 10 minutes rather than spending 10 hours listening to the book.

    Nothing is offered in the way of practical advice; in fact the section on "how" people v "why" people effectively tells you to give up if you're not a natural "why". Hardly inspirational.

    The same examples are trotted out again and again with very little difference in the messages. In fact I struggled to understand what the difference was between most chapters.

    To top it all off he has an incredibly annoying delivery style. You can't really hold his accent against him but it is a quite bizarre mix of New York and Home Counties England, rounded off with an overly theatrical flair.

    Not recommended I'm afraid

    2 of 2 people found this review helpful
  • Robert
    11/14/16
    Overall
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    "Great content on bad quality audio"

    There are moments where the audio crackles or it has excessive echo but the overall message is so powerful that it doesn't even matter

    1 of 1 people found this review helpful
  • Mr. J. D. Hawkins
    1/22/16
    Overall
    Performance
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    "A Stunning Simple Concept Lost in Todays World"
    If you could sum up Start with Why in three words, what would they be?

    Life Changing Simplicity


    What was one of the most memorable moments of Start with Why?

    The moment i realised that this simple concept can be applied to almost everything you do and say. How did i get to 30 and not realise / be told this.


    What does Simon Sinek bring to the story that you wouldn’t experience if you had only read the book?

    I always enjoy listening to books more than reading them


    Was this a book you wanted to listen to all in one sitting?

    If i could of done then yes


    Any additional comments?

    Take this concept and introduce it to your company / school / organisation, you will be classed a hero!

    3 of 3 people found this review helpful
  • Ilias P
    11/6/16
    Overall
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    "worth the listening but not the best out there"

    I liked the book is getting abit repetitive sometimes but overall was ok. I feel that it could be half the lenght and still get all the main points

    2 of 3 people found this review helpful
  • stuart
    8/11/15
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    "Life changing"

    Awesome book. But what would you expect from simon. Love his. Ted talks. Powerful message.


    5 of 8 people found this review helpful
  • JC
    10/9/17
    Overall
    Performance
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    "Always start with why!"

    Inspiring book, enjoyable narrative. My big takeaway was in trying to apply the golden circle and start by asking myself why in many areas of my life. Making that conscious decision and understanding why at the outset of my actions or endeavours means I can (mostly) avoid having to try and cludge things together later down the line! Nice principle and one you can return to time and again to regain clarity. 5 stars!

    0 of 0 people found this review helpful
  • CQ
    10/7/17
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    "A supplement to what Sinek teaches."

    The book won't tell you HOW to find your why, but I did see another audiobook on here with that title, so I'll give that a listen. But I guess that's why it's called 'Start with Why' and not 'How to Find Your Why.'

    It is very interesting to listen to, he gives a lot of examples to properly illustrate why it is important to start with why instead of how or what. He also explains the importance of knowing the difference between the three, so you can better find your why and always start your journey from there.

    This is definitely a supplement to what Sinek teaches and it'll be worth it for anyone who is really into his message to explore his talks as well - and yes, there will be some repetition but that really shouldn't matter if you are genuinely looking for your why.

    Overall, a really good listen and read by the author, which I thought was really important as he is communicating a very personal message. There were two editing blips where sentences were repeated.

    0 of 0 people found this review helpful
  • T. I. edän
    9/25/17
    Overall
    Performance
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    "It just goes on and on"
    What did you like best about Start with Why? What did you like least?

    The main idea behind Start with Why - that purpose is what drives individuals, rather than the What or How - is a profound idea. It's a real eye-opener for anyone looking at their business with a critical eye.


    What could Simon Sinek have done to make this a more enjoyable book for you?

    First, to re-iterate: starting with why is a profound idea, and this is an important book. That right there is high praise. Just so that you can put the below into context.The main problem with the book is that it's a 7 hour snoozefest of examples and re-iteration of the same idea. The idea and main concept are pretty clear after hour 1. The examples get tiresome after hour 2. And then I spent the remaining 5 hours expecting a big payoff at the end in the form of some ideas on how to explore the "Why" at my company / personal life / whatever it is I want to find the purpose for. No such luck - so the in the end I felt like I had been cheated out of 5 hours because, well, a hardcover self-helper just has to have 200 pages if it's going to sell, and, well, the audiobook has to have the same content.In other words, I would have happily paid the same sum to have this book shortened by 70%. And I'd gladly pay for the follow-up. I also suggest that the follow-up should be called "How to get to Why"...


    How did the narrator detract from the book?

    Always nice to hear the author himself.


    Was Start with Why worth the listening time?

    No. See above.


    Any additional comments?

    Still, a good listen. Just listen to it at 1.5x and skip 30s whenever you feel like you're treading water.

    0 of 0 people found this review helpful

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