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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?

People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit - those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders but not others? Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

Critic Reviews

“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, coauthor of Getting to Yes, cofounder of The Program on Negotiation at Harvard Law School)

What members say

Average Customer Ratings

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  • 4.5 out of 5 stars
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    3 out of 5 stars
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    3 out of 5 stars

Wish I could count the word "Apple"

Great first few chapters where Simon made his point. It was not needed to continue with the same example which most are already familiar with. It became like a Barbie girl song remix. I truely struggle to finish the book.

1 of 1 people found this review helpful

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    5 out of 5 stars
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Simen Sinek resonates with ME like nothing else

This book and Simen Sinek himself is so inspiring, I feel like a born again Christian after listening to it. The things most of us ignores seems so obvious, but it is exceptionally hard to actually make the change.

My only qualm is that while all the stories and examples are inspiring, they generally apply to huge, industry-changing companies, whilst I'm convinced it also applies to smaller companies - it is however rather difficult to clearly extrapolate how to move forward and change my own company - but I guess that is MY journey now, to be able to find the true why for myself and my companies.

No matter what you do for a living, employee or business-owner this book is inspiring and I strongly recommend you read it.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars

Start with why

Good as it defines the role of a why person and a what vperson .the importance of both roles for a successful outcome in the structure of a business entity

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lifechanging book, really enjoyable

Just a great book With a clear and direct message. listening the book from the author itself makes it even better

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  • Richard
  • Cape Town, South Africa
  • 12-23-17

A wealth of information

This is a work of art. Simon you are changing the world, I hope to do the same. Thank for opening my eyes a little wider.

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loved it

loved it, will read it again and again. One of the most influential books I've read so far

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nice concepts which are practical, too repeatitive

practically implementable concepts..profound ones

however, book would have been a great read if it was 50% shorter..too repeatitive

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The book is more than the ted talk :)

The book really is awesome and you should read it whatever you do. It contains a universal truth about life and how to live it. and how to do business and inspire people.

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Great book and inspiring!

Simon makes a great work inspiring and challenge yourself to discover your why. She shows samples and the importance of that.
Also his voice is really friendly and motivational

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Great Concept

Unique view of how organization and people succeed. We're implementing something similar at our organization (i.e. articulating the purpose)

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Profile Image for RP
  • RP
  • 03-24-16

Mixed feelings

The idea at the core of the book is quite good, and as many good things, quite simple. Personally I don't think the concept needs 7 hours to explain - more suitable for a 30 minute keynote presentation. Examples get repeated over and over again... And these examples elaborate too much on the dead obvious visionary characters like Steve Jobs etc. Is there inspiration and is there a "why" beyond the global mega corporations and brands? I am sure there is...
I would have liked to hear more about how one can explore his/her "internal why" and how to bring it to life in what they do... But I guess reality is it's for each individual to explore for himself... Therefore only 3 stars...

7 of 7 people found this review helpful

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    2 out of 5 stars
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  • mihow
  • 05-04-16

Simon l, I expected more, a lot more

It seems as if Simon has taken his TED talk and put it in the book
He clearly loves apple, and Martin Luther King
Literally you can skip the first six hours as it is compilation of his love for Apple and ted talk. He even uses the same sentence
Sorry Simon

22 of 26 people found this review helpful

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  • Amazon Customer
  • 07-03-17

Repetitive, annoying and lacking in substance

Having seen the Ted talk I was intrigued to learn more about Simon Sinek's ideas and to understand how to convert them into my own "why". Turns out there was nothing more than to it and I could have stopped at 10 minutes rather than spending 10 hours listening to the book.

Nothing is offered in the way of practical advice; in fact the section on "how" people v "why" people effectively tells you to give up if you're not a natural "why". Hardly inspirational.

The same examples are trotted out again and again with very little difference in the messages. In fact I struggled to understand what the difference was between most chapters.

To top it all off he has an incredibly annoying delivery style. You can't really hold his accent against him but it is a quite bizarre mix of New York and Home Counties England, rounded off with an overly theatrical flair.

Not recommended I'm afraid

3 of 3 people found this review helpful

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Profile Image for Mr. J. D. Hawkins
  • Mr. J. D. Hawkins
  • 01-22-16

A Stunning Simple Concept Lost in Todays World

If you could sum up Start with Why in three words, what would they be?

Life Changing Simplicity

What was one of the most memorable moments of Start with Why?

The moment i realised that this simple concept can be applied to almost everything you do and say. How did i get to 30 and not realise / be told this.

What does Simon Sinek bring to the story that you wouldn’t experience if you had only read the book?

I always enjoy listening to books more than reading them

Was this a book you wanted to listen to all in one sitting?

If i could of done then yes

Any additional comments?

Take this concept and introduce it to your company / school / organisation, you will be classed a hero!

3 of 3 people found this review helpful

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  • qwerty
  • 09-22-16

Devoid of useful content

Just waffles on about the principle of starting with why then repeats over and over without really providing any more value

14 of 17 people found this review helpful

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  • Amazon Customer
  • 12-12-17

Just OK - nothing more

it's an OK book, with simple and high-ish moments but no real depth to the key messages. Also feels like an Apple advert. I am Apple fan but almost felt it was a sponsored book.

1 of 1 people found this review helpful

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  • Anonymous User
  • 12-06-17

inspirational but repetitive and streched

Simon says in 6 hours what he could've said in 1 hour. I completely agree with his point but it sort of feels like he keeps repeating the same arguments and over using examples (specially Apple). it's also not too practical imo.

1 of 1 people found this review helpful

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  • Anonymous User
  • 10-29-17

Excellent.

enjoyed from beginning to end.

listened to it while travelling for work. looked forward to listening to it and what was yet to be discussed.

1 of 1 people found this review helpful

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  • Robert
  • 11-14-16

Great content on bad quality audio

There are moments where the audio crackles or it has excessive echo but the overall message is so powerful that it doesn't even matter

1 of 1 people found this review helpful

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    4 out of 5 stars
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Profile Image for Ilias Papakonstantinou
  • Ilias Papakonstantinou
  • 11-06-16

worth the listening but not the best out there

I liked the book is getting abit repetitive sometimes but overall was ok. I feel that it could be half the lenght and still get all the main points

3 of 4 people found this review helpful

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  • clinton
  • 03-14-16

Don't waste your time

Do yourself a favor watch Simon's 20 minute TED talk all the information is in there save yourself the pain of listening to 2 million why's in this audiobook.

22 of 25 people found this review helpful

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  • Desleigh White
  • 03-30-17

great to get the details not just the headlines

really enjoyed listening to Simon narrate his book. inspiring as always and great real examples

2 of 2 people found this review helpful

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  • Mr. Ms. Cooke
  • 03-18-17

So true and so difficult!

Simon Sinek is so spot on with this brilliant work. It is the hardest thing to help people define...purpose. I love this book and will need to listen to it again to take on all of the wisdom that is contained within. Thanks For the inspiration!

2 of 2 people found this review helpful

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  • David
  • 02-07-16

The golden circles cut the core of human flourishing.

This book scales back to the essence of what we as people are about and encourages us to take it into the world and allow it to impact our work, our relationships, and our dreams. There are no easy fixes or quick success, there is only the why.

2 of 2 people found this review helpful

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    4 out of 5 stars
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  • Anonymous User
  • 01-08-18

Great book and concept

In all honesty I think I would have got just as much out of a one hour summary

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Anonymous User
  • 11-23-17

One word!!! inspiring!!!

Simon is a true visionary. What an amazing concept and book. Love that he narrates his own work.

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Josephine Ford
  • 04-19-18

why

why not this reallly hp if your doing mlm u use this to start this why you need this

  • Overall
    5 out of 5 stars
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Profile Image for Katrina van Eyk
  • Katrina van Eyk
  • 04-14-18

Find your why

This was a great book with lots of insights on how to find and follow your why in business.

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    5 out of 5 stars
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  • Amazon Customer
  • 04-06-18

I love this book

Simply amazing and inspiring. It has definitely got me thinking about my Why and am I in alignment with my Why. Will listen to it again.

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    1 out of 5 stars
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  • Graeme
  • 04-05-18

Same weak idea over and over

Could only manage 3 chapter s before the authors obsession with Apple got tiring . The book seemed based entirely on the authors opinion with little substance.