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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action

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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

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Performance
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  •  
    Kevin Shayne 08-24-15 Member Since 2017

    Director of Marketing for CADD Edge (Engineering Hardware and Software Reseller). Primary interest in business/marketing books.

    HELPFUL VOTES
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    "Yes Why? Talk about Redundant!"
    This book wasn’t for you, but who do you think might enjoy it more?

    Someone who has a head injury, low comprehension, needs a lot of repetition, has too much time on their hands.


    Has Start with Why turned you off from other books in this genre?

    No.


    Did the narration match the pace of the story?

    Yes


    You didn’t love this book... but did it have any redeeming qualities?

    One idea.


    Any additional comments?

    Ok - so you have one idea. But, it certainly isn't worth a book unless that book is under 50 pages. Really not a good use of paper.

    5 of 6 people found this review helpful
  •  
    Amazon Customer 08-08-15
    HELPFUL VOTES
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    "All fluff"

    I had to read this book because my boss chose it as the subject of a book club. It was approximately 14 hours of fluff. The author offered nothing with regards to concrete objective strategies or exercises to improve one's management style or global business outlook. It was more like going to a Christian revival versus a workshop. I found the author to be contradictory at times. The book is filled with assumptions. Anyway, I'm glad I'm done with this assignment. I felt that it was a wasted effort and waste of time.

    5 of 6 people found this review helpful
  •  
    Sean KNOXVILLE, TN, United States 12-10-12
    Sean KNOXVILLE, TN, United States 12-10-12 Member Since 2012

    Award-winning direct response copywriter and lover of all things non-fiction.

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    "Great principle but..."
    Would you say that listening to this book was time well-spent? Why or why not?

    This book is written around a great principle: Start with Why. The problem is after the first chapter or two the whole book tend s to sound the same with the same examples being stated over and over and over and over again.<br/><br/>No need to waste your time with this book. You can easily just search online for Simon Sinek and watch his TedTalk and get the gist of this book in 18 minutes -and save your self 7 hours.


    What was most disappointing about Simon Sinek’s story?

    Too much of the same stuff repeated over and over.


    What aspect of Simon Sinek’s performance would you have changed?

    Read faster. I had to play it at twice speed to get through it.


    What did you take away from Start with Why that you can apply to your work?

    To build your sales and marketing message around why you do what you do instead of just what you do.


    2 of 2 people found this review helpful
  •  
    Mark WAYZATA, MN, United States 12-05-12
    Mark WAYZATA, MN, United States 12-05-12 Member Since 2008
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    "Why is great"
    What did you love best about Start with Why?

    The examples from various companies were clear and easy to apply.


    Who was your favorite character and why?

    This was not a book based on characters


    Have you listened to any of Simon Sinek’s other performances before? How does this one compare?

    No


    Was there a moment in the book that particularly moved you?

    No


    2 of 2 people found this review helpful
  •  
    Dustin Bajer Edmonton, Alberta, Canada 11-09-12
    Dustin Bajer Edmonton, Alberta, Canada 11-09-12 Member Since 2012

    Teacher, permaculture designer, master gardener, and systemes thinker.

    HELPFUL VOTES
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    "Worth The Listen"
    What did you love best about Start with Why?

    The ideas in the book are great and have been very useful in my own personal and professional life; grant writing, etc. The book is definitely worth a listen, though, if you've seen and agree with the author's TEDtalk than you basically already know 85% of what's in this book; any extra information that Sinek provides is mostly more evidence to back up his argument "people don't buy what you do but why you do it".


    2 of 2 people found this review helpful
  •  
    Doug Reno, NV, United States 10-29-12
    Doug Reno, NV, United States 10-29-12 Member Since 2009
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    "Great insight to the reason of great success"
    Would you recommend this audiobook to a friend? If so, why?

    Yes. I would recommend this audiobook to anyone who is interested in being an effective leader and making a difference for their company. I think it also helps to focus insight into lots of the past major breakthroughs and what caused their success.


    Any additional comments?

    I have nearly finished my second listen and gotten as much, perhaps more from the second time through as I did the first. Well worth the investment of time to spend with this book.

    2 of 2 people found this review helpful
  •  
    William Haslet, Texas, United States 10-18-12
    William Haslet, Texas, United States 10-18-12 Member Since 2015

    I read, or listen to books to help me do better professionally. But I also like to read books on politics and US History!

    HELPFUL VOTES
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    "Awesome Read!"
    Where does Start with Why rank among all the audiobooks you’ve listened to so far?

    As a Corporate Recruiter, this is a great book for those looking to sell their organizations to prospective new employees! Using much of this to revamp several parts of my process.


    What was one of the most memorable moments of Start with Why?

    The need to inspire people to your cause.


    2 of 2 people found this review helpful
  •  
    Amazon Customer Sacramento, CA 10-08-12
    Amazon Customer Sacramento, CA 10-08-12 Member Since 2016
    HELPFUL VOTES
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    "Thought Provoking"
    What made the experience of listening to Start with Why the most enjoyable?

    Very thought provoking. Made me think about the organization I work for and my own efforts. Made me think about my own why and how leaders could better utilize the "golden circle". Consistent themes throughout the book helped elucidate his points.


    What was one of the most memorable moments of Start with Why?

    The why person needing a how person


    What does Simon Sinek bring to the story that you wouldn’t experience if you just read the book?

    I could listen to it on a run. I usually don't like to listen to authors read their own books but Simon did a great job. I've seen him on TED and he was able to narrate the book as thought he were giving a thoughtful discussion.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Extreme, no. Make me reconsider my motivations for things and my organization.


    Any additional comments?

    Anyone thinking about businesses or questioning his/her involvement in his/her organization.

    2 of 2 people found this review helpful
  •  
    Matthew 09-24-12
    Matthew 09-24-12
    HELPFUL VOTES
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    "Very Good Book"
    Would you consider the audio edition of Start with Why to be better than the print version?

    I could listen to it in the car, plane, office....


    What was one of the most memorable moments of Start with Why?

    The whole concept of WHY


    Any additional comments?

    Its a good Listen / Read

    2 of 2 people found this review helpful
  •  
    Brandon FRANKLIN, IN, United States 04-03-12
    Brandon FRANKLIN, IN, United States 04-03-12 Member Since 2017

    An avid learner and therefore, lover of non-fiction works, specifically about business, marketing and sales.

    HELPFUL VOTES
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    "One of the most inspiring and clarifying biz books"
    Any additional comments?

    I can't say enough about this book. It's lofty and hi-concept and not very detail-oriented, but sometimes that's just the thing and the philosophy discussed within is well-worth the listen for anyone running or managing a business or looking to start one. It should be a must-read for anybody in this boat.

    2 of 2 people found this review helpful
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  • jesper
    5/8/15
    Overall
    Performance
    Story
    "Good inspiration - a 'must read' for all leaders"

    It has inspired me to think why and help me to inspire others to do what they do and belive in

    0 of 0 people found this review helpful
  • Mrs. Elizabeth H. Sheldon
    3/29/15
    Overall
    Performance
    Story
    "Good inspiring book"

    Enjoyed this book has made me refocus my business and think about why every time. Slightly annoying narrator unfortunately but did not detract from the great messages

    0 of 0 people found this review helpful
  • steven
    3/18/15
    Overall
    "Inspiring"

    I am more successful as a result of applying what I've leaned from this book.

    It passes the celery test

    0 of 0 people found this review helpful
  • Mr. P. M. Askew
    3/3/15
    Overall
    Performance
    "Excellent."

    Very insightful, powerful reflections, comparisons and examples. Definitely a 'manual' for modern business methodology and also a brilliant steer towards personal motivations and purposeful expression.

    0 of 0 people found this review helpful
  • shirley duffus
    2/25/15
    Overall
    Performance
    Story
    "Amazing"

    Amazing really impressed with ths book will recommend it, annoyed with having to write this review forcing me to write lots

    0 of 0 people found this review helpful
  • Nicholas
    United Kingdom
    2/23/15
    Overall
    Performance
    Story
    "Helpful insights for life and leadership"

    Simon gives an insightful perspective into what's behind the success of some leading pioneers that differs from the usual.

    The ideas he shares on the importance of knowing why, as individuals or organisations, we do something, are excellent principles to be mindful of when identifying life purpose and leading others.

    Recommended listening.

    0 of 0 people found this review helpful
  • J. D. Blake
    england
    2/21/15
    Overall
    Performance
    Story
    "A great common sense reminder of why WHY"

    A little repetitive but you walk away with a very clear understanding of why WHY is important. Well worth listening to. I like the fact it's only 6 hours and not too long where you switch off.

    0 of 0 people found this review helpful
  • brian
    2/16/15
    Overall
    Performance
    Story
    "Thought provoking"

    An important consideration/message/lesson I will take and try to apply to decision and life - always start everything with why?

    0 of 0 people found this review helpful
  • vincenzo cupello
    2/16/15
    Overall
    Performance
    Story
    "essential reading"

    Essential reading for anybody serious about self development and leadership.

    I read three times already. I keep finding new tips.

    0 of 0 people found this review helpful
  • Amazon Customer
    2/12/15
    Overall
    Performance
    Story
    "Own a Business? Pls read this book"

    This should be compulsory reading fro none who owns a business. It Changed my business model, the process really refocused me and gave me more energy and desire.

    0 of 0 people found this review helpful

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