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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action

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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

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Performance
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  •  
    Joel Q. 04-04-17
    Joel Q. 04-04-17 Member Since 2016
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    "Immensely inspiring!"

    I loved the concept and the presentation. Recommended indeed. The idea can be applied to pretty much every aspect of our lives.

    0 of 0 people found this review helpful
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    B. R. 04-04-17
    B. R. 04-04-17 Member Since 2015
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    "Very helpful & inspiring"

    This book is definitely helpful while I'm on my own soul search journey right now. It could not have come at a better time for me! Found it very inspiring and helpful!

    0 of 0 people found this review helpful
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    NL 04-03-17
    NL 04-03-17
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    "fundamentals and the power of it"

    this was a powerful book. it addresses the fundamentals of how leaders inspire, how marketers make impacts and how you can recenter your passion/purpose. it's biology believe it not. all starts there.

    0 of 0 people found this review helpful
  •  
    Creative Dad 04-01-17 Member Since 2015
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    "Are you in a slump?"

    I would recommend this book to anyone who is looking to improve themselves or their work. If you are a leader in a company then this is a MUST READ!

    0 of 0 people found this review helpful
  •  
    Amazon Customer 03-31-17 Member Since 2017
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    "Great Book!"

    If you looking to figure out what is driving you and to put into context how powerful being true to your beliefs are in business and finding fulfilment, then this is a perfect read. Overall it was thought provoking and inspirational.

    0 of 0 people found this review helpful
  •  
    Joshua Mark Hall 03-31-17 Member Since 2017
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    "Loved it"

    This was a very thought provoking book. It is now in my personal top 20 books to live by.

    0 of 0 people found this review helpful
  •  
    J Bodean 03-29-17
    J Bodean 03-29-17
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    "Must read for entrepreneurs"

    Breaks down the "secret sauce" for how to maintain vision for starting a business or even to maintain focus working for a corporation. Helped me so much as I'm looking to straddle both of those right now. Recommended for anyone how feels they lost or need to gain a sense of clarity and focus for why they do.

    0 of 0 people found this review helpful
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    Mark Heber City Utah 03-28-17
    Mark Heber City Utah 03-28-17 Member Since 2015
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    "Well worth the listen."

    I wish I became familiar with this book a long time ago. A very inspirational listen|!

    0 of 0 people found this review helpful
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    Reno Mom Reno, NV USA 03-27-17
    Reno Mom Reno, NV USA 03-27-17 Member Since 2016
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    "Best Book Ever"

    Wow. One of the best books I have ever read/listened to. I cannot recommend this book enough.

    0 of 0 people found this review helpful
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    Bryan Hansen Salt Lake City, Utah, U.S.A. 03-27-17
    Bryan Hansen Salt Lake City, Utah, U.S.A. 03-27-17 Member Since 2015
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    "I really wanted to like this..."

    I chose to listen to this book after seeing a podcast/video that Simon had done on millennial's. I was really hoping for some good solid material, but unfortunately I think a lot of his conclusions aren't sound. It felt like to me he was trying to justify why he liked Apple what happened with Walmart and that he was almost ashamed to admit that he shopped at Walmart. His correlations with why people choose Apple computers or want to Pepsi versus Coke just doesn't completely add up. When I read what he had to say about Samsung and their shady business tactics, I talked to a friend of mine who is a devote Samsung fan and he didn't care. Not that I expected him to change what type of phone he had, but if you believe what Simon is saying, this is what people identify with. I see too many holes on a daily basis with his logic towards brand loyalty.

    0 of 0 people found this review helpful

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