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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action

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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

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Performance
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  •  
    Dan Colson Missoula 03-25-17
    Dan Colson Missoula 03-25-17 Member Since 2016
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    "what a great book. reignited my passion!"

    loved this book! My favorite part is the last chapter where he uses his own business as a final example.

    0 of 0 people found this review helpful
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    RRydell17 03-25-17
    RRydell17 03-25-17 Member Since 2016
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    "Great book"

    I love this book. It gives great advice on creating lasting success. I highly recommend it, especially for recruiters

    0 of 0 people found this review helpful
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    Joe Carbone 03-24-17
    Joe Carbone 03-24-17 Member Since 2016
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    "Enjoyable Listen"

    Great examples. Seemed a little lost in the middle at points but a great book and Simon keeps you engaged. Although the "a little lost" just means that he went into great detail for his examples. In those instances you may want to set aside the proper time to see each of them through in one sitting.

    0 of 0 people found this review helpful
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    Kelly M. Lynam Tennessee 03-24-17
    Kelly M. Lynam Tennessee 03-24-17
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    "Amazing!"

    This book opened my eyes. Wow. Must read for all businesses! Find your Why and make it work!

    0 of 0 people found this review helpful
  •  
    sierra 03-22-17
    sierra 03-22-17 Member Since 2016
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    "I love Simon Sinek bc he starts with​ why."

    there is do much excellence here. a vital read for Entrepreneurs and all humans alike.

    0 of 0 people found this review helpful
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    David Gruenberg 03-22-17
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    "Repeats himself"

    I think the concept of Start with Why is brilliant but he uses the same story over and over again

    0 of 0 people found this review helpful
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    Anthony Landreth 03-19-17 Member Since 2013
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    "A Life Changing Book"

    This is probably the most helpful book on career and business I've encountered. If you are driven, but have difficulty with focus, or if you feel challenged to believe that your work could be about more than money, you need this book. If you feel that life is passing you by or that you're running out of time to accomplish something of significance, then you need this book.

    0 of 0 people found this review helpful
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    Mahalie Seattle, WA, United States 03-16-17
    Mahalie Seattle, WA, United States 03-16-17 Member Since 2014

    Mahalie

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    "Great essence tolerable at 2x speed"

    Some may enjoy it, but I found Sinek's delivery overly theatrical and drawn out. The concept is great - 'start with why', but the this book is heavily bulked up with anecdotal references and questionable extrapolations. Would have been great if backed by some research or market studies. I'd love to pass this information on and would if he could boil it down to essentials- I don't want to waste anyone's time. Just watch the TED talk.

    0 of 0 people found this review helpful
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    David Saldana 03-16-17 Member Since 2016
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    "Awesome book"

    Great read for an entrepreneur. This book is really practical and eye opening. Highly recommend

    0 of 0 people found this review helpful
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    Bryce 03-15-17
    Bryce 03-15-17 Member Since 2011

    I am almost always listening to or reading a book. I enjoy the search for knowledge and hope I can share some too

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    "Excellent Addition for Psycho-Social LIbrary"

    Simon Sinek has a unique a simple solution to so many of our problems and it all comes down to three little words WHY. By adding this simple concept to your framework, Sinek poses that we can inspire, lead, and focus with clear vision. I recommend this book to anyone who thinks that they may make a decision someday that may affect another person. "Start With Why" is more than just a great read, it is a great rule to live by.

    0 of 0 people found this review helpful

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